"Alerted.org

Description We are looking for an experienced Digital Marketing Specialist to join our team on a contract basis in Washington, District of Columbia. This role focuses on leveraging Salesforce Marketing Cloud to drive impactful automation strategies and deliver measurable results. The ideal candidate will have a strong background in digital marketing, particularly within the nonprofit, association, or education sectors.

Responsibilities:

• Manage and optimize the Salesforce Marketing Cloud platform to enhance marketing automation capabilities.

• Collaborate with designers, developers, and project managers to execute programmatic and operational initiatives.

• Conduct comprehensive audits and assessments to identify opportunities for improving marketing automation workflows.

• Develop and implement data strategies, including member segmentation profiles and integration approaches.

• Create and execute high-impact automation workflows, ensuring baseline performance metrics are met.

• Design and conduct A/B testing to improve productivity, conversion rates, and campaign effectiveness.

• Implement advanced segmentation and dynamic content personalization strategies based on behavioral data.

• Develop membership automation strategies such as personalized renewal campaigns, onboarding sequences, and re-engagement initiatives.

• Build analytics dashboards to track marketing performance, member engagement, and predictive metrics for acquisition, retention, and growth.

• Document standard operating procedures and provide cross-training to enable marketing team members. Requirements • At least 5 years of experience in digital marketing, with expertise in Salesforce Marketing Cloud.

• Strong understanding of Google Analytics, Google Ads, and Google AdWords platforms.

• Proven ability to create and manage email campaigns with HTML and CSS.

• Experience with advanced segmentation, personalization, and predictive modeling techniques.

• Proficiency in designing and implementing A/B testing strategies.

• Knowledge of marketing analytics and reporting, including predictive analytics for lifetime value and churn.

• Excellent communication and collaboration skills to work effectively with cross-functional teams.

• Certification in Salesforce Marketing Cloud is preferred but not required. Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

• 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .