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Sr. Marketing Director, Renal Denervation
- Medtronic (Minneapolis, MN)
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We anticipate the application window for this opening will close on - 10 Aug 2025
At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.
A Day in the Life
At Medtronic, we bring bold ideas forward with speed and decisiveness to put patients first in everything we do. In-person exchanges are invaluable to our work. We’re working a minimum of 4 days a week onsite as part of our commitment to fostering a culture of professional growth and cross-functional collaboration as we work together to engineer the extraordinary.
The **Senior Global Marketing Director, Market Development** for the **Coronary and Renal Denervation (CRDN)** Operating Unit reports directly to the General Manager of the Renal Denervation (RDN) business and is a key member of the RDN Therapy Leadership Team.
Medtronic’s CRDN business is at a pivotal moment, blending the established Coronary market segment with the groundbreaking Renal Denervation (RDN) Symplicity blood pressure procedure and the transformative potential of digital, data-driven technologies in the cath lab. This unique combination, united by shared customers (interventional cardiologists), cath labs, and overlapping patient populations—creates a dynamic and synergistic opportunity for growth.
We are seeking a **Senior Marketing Director** to lead the RDN Global Market Development Team. This team will drive the global market development strategy, aligned to our customer funnel, the goal of this team is to expand therapy awareness and adoption. Key responsibilities include leading a field-based market development team with hypertension program creation and referral development responsibilities, scaling these efforts through digital driven direct-to-market efforts targeting referring physicians and patients and partnering with our global commercial organization on go to market activities. This is an extraordinary opportunity to lead a novel and rapidly growing team tasked with transforming HTN care globally
As the global leader in the RDN field, Medtronic is poised to create a multi-billion-dollar market globally within the next five years. The innovative Symplicity blood pressure procedure helps patients lower blood pressure by targeting specific nerves near the kidneys that can become overactive and cause hypertension. With high blood pressure affecting one-third to one-half of adults worldwide, this therapy addresses a critical global health challenge.
Join the RDN launch team for a once-in-a-career opportunity to bring a transformative therapy to patients across the globe. We are looking for leaders who are visionary, bold, and inclusive thinkers who can create new ideas, inspire action, and deliver impactful solutions for our patients, business partners, and customers.
A DAY IN** **THE LIFE** **:
The Senior Marketing Director, Global Market Development, is responsible for leading a high-performing team to develop and execute strategies that drive therapy awareness and adoption globally, with a focus on the US market. This role emphasizes cross-functional leadership, stakeholder collaboration, and strategic execution across marketing, product management, and market development activities.
Key responsibilities include:
**Strategic Leadership** :
+ Define and prioritize market development strategies to address key barriers and expand therapy adoption.
+ Identify unmet customer needs, new business opportunities, and lead the vision to bring products from concept to market.
+ Build regional market development capabilities, including team expansion and resource allocation.
+ Excellent ability to simplify complex objectives, prioritize critical initiatives, and align cross-functional team
Digital Strategy and** **Execution:
+ Lead the development and execution of comprehensive digital marketing strategies to drive engagement, education, and conversion among referral physicians and patient populations.
+ Define and oversee omnichannel campaigns (including web, email, paid media, SEO/SEM, social, and mobile) that align with business objectives and resonate with both clinical and consumer audiences.
+ Collaborate with executive leadership, commercial teams, and clinical stakeholders to ensure digital initiatives support referral growth, patient acquisition, and brand awareness.
+ Champion data-driven decision-making, leveraging analytics, CRM insights, and digital behavior data to optimize targeting, personalization, and campaign performance.
+ Oversee content strategy and development, ensuring messaging is compliant, compelling, and tailored to the informational needs of physicians and patients at various stages of the journey.
+ Manage digital agency and vendor partnerships, ensuring strategic alignment, operational excellence, and ROI across all digital investments.
+ Monitor industry trends, regulatory changes, and emerging technologies to continuously evolve digital marketing capabilities and maintain a competitive edge.
**Stakeholder Engagement** :
+ Prioritize and engage with key audiences (e.g., General Cardiologists, Primary Care, Nephrology, Hospital Administration) to align execution plans with stakeholder needs.
+ Build partnerships with regional societies and key opinion leaders (KOLs) to drive awareness and credibility.
**Collaboration and Alignment** :
+ Liaise across global and regional teams (e.g., marketing, sales, clinical, reimbursement, field market development) to ensure alignment, resource maximization, and accelerated execution.
+ Partner closely with field-based market development leaders to optimize tools and strategies.
+ Lead and develop a high-performing field-based Market Development team to drive physician referral growth, patient access, and market expansion for RDN across the U.S.
+ Collaborate cross-functionally with Sales, Marketing, and Medical Affairs to align field strategies with national business objectives and ensure consistent, impactful customer engagement.
+ Leverage field insights and performance metrics to refine strategy, optimize resource deployment, and accelerate adoption in priority markets
**Team Leadership** :
+ Foster a culture of excellence by recruiting, coaching, and developing top talent, creating a team that is a destination for high performers.
Must Have:
+ Bachelor's Degree
+ 15+ years of experience in market development and/or marketing orprogram development work (10+ years of managerial experience) or advanced degree with a minimum of 13 years relevant experience, minimum 10 years of managerial experience)
+ Experience in the pharma &/or medical device industry
+ Ability to travel up to 35% of the time
Nice to Have** **:
+ MBA or Master's in Business, Hospital Administration, Nursing, or Life Science
+ Healthcare marketing or consultative selling experience in medical devices, pharmaceuticals highly desired
+ Experience in developing a new market, i.e. implementation of key tactics, execution and performance tracking
+ Experience leading a high performing team
Physical Job Requirements
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.
The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.
Benefits & Compensation
Medtronic offers a competitive Salary and flexible Benefits Package
A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.
Salary ranges for U.S (excl. PR) locations (USD):$228,000.00 - $342,000.00
This position is eligible for a short-term incentive called the Medtronic Incentive Plan (MIP).
This position is eligible for an annual long-term incentive plan.
The base salary range is applicable across the United States, excluding Puerto Rico and specific locations in California. The offered rate complies with federal and local regulations and may vary based on factors such as experience, certification/education, market conditions, and location. Compensation and benefits information pertains solely to candidates hired within the United States (local market compensation and benefits will apply for others).
The following benefits and additional compensation are available to those regular employees who work 20+ hours per week: Health, Dental and vision insurance, Health Savings Account, Healthcare Flexible Spending Account, Life insurance, Long-term disability leave, Dependent daycare spending account, Tuition assistance/reimbursement, and Simple Steps (global well-being program).
The following benefits and additional compensation are available to all regular employees: Incentive plans, 401(k) plan plus employer contribution and match, Short-term disability, Paid time off, Paid holidays, Employee Stock Purchase Plan, Employee Assistance Program, Non-qualified Retirement Plan Supplement (subject to IRS earning minimums), and Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums).
Regular employees are those who are not temporary, such as interns. Temporary employees are eligible for paid sick time, as required under applicable state law, and the Employee Stock Purchase Plan. Please note some of the above benefits may not apply to workers in Puerto Rico.
Further details are available at the link below:
Medtronic benefits and compensation plans (https://www3.benefitsolver.com/benefits/BenefitSolverView?page\_name=signon&co\_num=30601&co\_affid=medtronic)
About Medtronic
We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.
Our Mission — to alleviate pain, restore health, and extend life — unites a global team of 95,000+ passionate people.
We are engineers at heart— putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary.
Learn more about our business, mission, and our commitment to diversity here (http://www.medtronic.com) .
It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.
If you are applying to perform work for Medtronic, Inc. (“Medtronic”) in any position which will involve performing at least two (2) hours of work on average each week within the unincorporated areas of Los Angeles County, you can find here (https://www.medtronic.com/content/dam/medtronic-wide/public/united-states/employee-support-services/careers/la-county-legal-notice.pdf) a list of all material job duties of the specific job position which Medtronic reasonably believes that criminal history may have a direct, adverse and negative relationship potentially resulting in the withdrawal of a conditional offer of employment. Medtronic will consider for employment qualified job applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.
Our Mission — to alleviate pain, restore health, and extend life — unites a global team of 95,000+ passionate people.
We are engineers at heart— putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary.
**We change lives** . Each team member, each day, helps to improve and redefine how the world treats the most pressing health conditions, from heart disease to diabetes. Our industry leadership comes from the passion and ingenuity of our people. That’s who we are. Working alongside one another, we use science, medicine, and a profound understanding of the human body to build extraordinary technologies that can transform lives.
**We build extraordinary solutions as one team** . With one Medtronic Mindset defining how we work. Speed and decisiveness run through our DNA. Diverse perspectives inspire our bold answers to any challenge that comes our way. And we deliver results the right way, breakthrough after patient breakthrough.
**This life-changing career is yours to engineer** . By bringing your ambitious ideas, unique perspective and contributions, you will…
+ **Build** a better future, amplifying your impact on the causes that matter to you and the world
+ **Grow** a career reflective of your passion and abilities
+ **Connect** to a dynamic and inclusive culture that welcomes the challenge of life-long learning
These commitments set our team apart from the rest:
**Experiences that put people first** . Respect for people is the hallmark of our humanity. It fuels our team to positively impact even a single life. And it means we put our people first at Medtronic as well, creating a culture of belonging and always pushing to get you the career-building resources you need.
**Life-transforming technologies** . No matter your role, you contribute to technologies that transform lives. What we build empowers patients to live life on their terms.
**Better outcomes for our world** . Here, it’s about more than the bottom line. Our Mission to improve human welfare drives us. We advance healthcare, society, and equity with every design, inside and outside our walls.
**Insight-driven care** . Fresh viewpoints. Cutting-edge AI, data, and automation. You're shaping the future of healthcare technology and defining the next generation of breakthroughs in care
It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.
For sales reps and other patient facing field employees, going into a healthcare setting is considered an essential function of the job and we expect our employees to comply with all credentialing requirements at the hospitals or clinics they support.
This employer participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here (https://www.e-verify.gov/employees) .
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