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Job Description

We are looking for a DTC Analyst to joing our Outdoor Performance team. The DTC Analyst is responsible for analyzing and optimizing the performance of our direct-to-consumer channels, including e-commerce platforms, digital marketing campaigns, and customer experience initiatives. This role will leverage data to uncover insights, drive strategic decisions, and support revenue growth through improved customer acquisition, retention, and engagement.

This position reports to the **Reporting & Analytics Director** and is based in Logan, Utah.

As the DTC Analyst, you'll have an opportunity to:

+ Create and manage forecasting models, leveraging multiple methodologies to accommodate the unique needs of various brands and teams.

+ Build and maintain executive-level reports to monitor ecommerce performance, highlighting key metrics and trends.

+ Support internal DTC teams reporting needs, ensuring data accuracy and timely delivery.

+ Develop strong partnerships with the IT team to advocate for DTC team data requirements.

+ Lead data initiatives aimed at consolidating disparate data sources into one scalable solution, improving data accessibility and analysis.

+ Manage the full lifecycle of data-related projects, including requirements gathering, development, testing, and iteration.

+ Analyze key ecommerce data points (revenue, traffic, conversion rates, AOV etc.) to identify trends, inform strategic decisions and communicate performance outcomes.

+ Validate SKU-level forecasts and performance across multiple industries to ensure accuracy and consistency.

+ Foster a culture of data-driven decision-making, ensuring that data insights are leveraged across teams to inform behavior.

+ Drive the data governance framework, establishing standards and best practices to ensure data accuracy, consistency, and integrity across platforms and teams.

+ Oversee and manage the continuous improvement of data infrastructure within the ecommerce team.

You have:

+ 5-7 years of experience in digital analytics, specifically supporting product-centric brands in ecommerce environments.

+ Solid understanding of ecommerce metrics and KPIs, with a proven ability to interpret and act on data insights.

+ Past involvement in enterprise level platform migrations and data projects.

+ Experience managing multiple brands at a divisional level.

+ Proficient in web analytics tools (Google Analytics, TripleWhale) and ecommerce platforms (Shopify, Salesforce).

+ Advanced Excel skills, including working with pivot tables, complex formulas, and data analysis tools.

+ Experience with data visualization tools (e.g., Power BI) to create and present insights to both technical and non-technical teams.

+ SQL proficiency.

+ Experience in data warehousing and ETL tools.

+ Familiarity with ERP systems.

+ Strong analytical, problem-solving, and critical thinking skills, with a keen eye for identifying patterns in large datasets across multiple brands.

+ Excellent communication skills with the ability to present complex data in a clear and actionable format for non-technical audiences.

+ Demonstrated ability to manage multiple tasks and projects simultaneously while meeting deadlines and managing priorities.

+ Knowledge of Customer Data Platforms (CDP) and the ability to integrate customer data for personalized marketing and decision-making.

+ Data layer knowledge for proper tracking and reporting across platforms.

\#LI-KR1

Pay Range:

Annual Salary: $47,000.00 - $82,500.00

The actual annual salary offered to a candidate will be based on variables including experience, geographic location, education, and skills/achievements, and will be mutually agreed upon at the time of offer.

We offer a highly competitive salary, comprehensive benefits including: medical and dental, vision, disability and life insurance, 401K, PTO, paid holidays, gear discounts and the ability to add value to an exciting mission!

Our Postings are not intended for distribution to or use in any jurisdiction, country or territory where such distribution or use would violate local law or would subject us to any regulations in another jurisdiction, country or territory. We reserve the right to limit our Postings in any jurisdiction, country or territory.

Equal Opportunity Employer Minorities/Females/Protected Veteran/Disabled

Revelyst is a collective of makers that design and manufacture performance gear and precision technologies. Our category-defining brands leverage meticulous craftsmanship and cross-collaboration to pursue new innovations that redefine what is humanly possible in the outdoors. Portfolio brands include Foresight Sports, Bushnell Golf, Fox, Bell, Giro, CamelBak, Bushnell, Simms Fishing and more.

Revelyst is an equal opportunity employer. All applicants are considered for employment without regard race, color, religion, sexual orientation, gender identity, national origin, disability, veteran status, and any other characteristics protected by law. The EEO Law poster is available here: http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf

If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to [email protected] . Please note that this email address is for accommodation purposes only. Revelyst will not respond to inquiries for other purposes.