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Sr Spec Marketing - MC08HE

We’re determined to make a difference and are proud to be an insurance company that goes well beyond coverages and policies. Working here means having every opportunity to achieve your goals – and to help others accomplish theirs, too. Join our team as we help shape the future.

Senior Marketing Communications Specialist, Global Specialty

The Senior Marketing Communications Specialist will drive the development and execution of marketing initiatives that engage agent/broker partners and insurance decision makers, aligning with business objectives. While the primary focus will be on Financial Lines products – like Management Liability, Professional Liability, and Cyber Liability – this role will also support marketing initiatives across other Global Specialty businesses, including Environmental and Ocean Marine. In partnership with the Director of Global Specialty Marketing & Communications, this role will drive the creation of marketing materials and the execution of targeted marketing campaigns across business units, as well as large-scale distribution partner events and sponsorships that contribute to Global Specialty’s continued growth.

Marketing responsibilities may include but are not limited to crafting compelling messaging and content strategies for a variety of distribution channels (flyers, digital, email, web, social media, internal announcements, media/PR supporting material, presentation materials), developing and prioritizing marketing approaches that support sales efforts across commercial lines and executing marketing tactics to help drive growth and support business strategy. This role partners across the marketing and communications organization as well as with digital stakeholders, service partners, business leaders and subject matter experts.

RESPONSIBILITIES:

+ Partner closely with the Global Specialty and Middle and Large Commercial marketing/internal communications team and stakeholders in Global Specialty to lead and execute marketing initiatives that engage our agent and broker audiences.

+ Develop and deliver engaging content and marketing collateral that promotes product offerings and differentiates The Hartford in the marketplace.

+ Coordinate and collaborate across various functional areas including HR, underwriting, IT, operations, sales & distribution, marketing, compliance/legal and strategy.

+ Analyze agent/customer insights in partnership with research team and business leaders to identify areas of opportunity to help drive business goals forward.

+ Write and refine messaging for various external marketing vehicles including online, social, media, print/PDF, and email.

+ Be a champion on customer experience, engaging with key stakeholders to partner on strategic implementation.

+ Take initiative to learn and understand the business and specialty market to inform recommendations and decision making.

+ Coordinate approvals across multiple teams including brand, marketing, legal/compliance, and business/service partners.

+ Support the Director of Marketing/Communications with external broker marketing (e.g., messaging, presentations, development of marketing collateral) for Financial Lines and other Global Specialty businesses, such as Environmental and Ocean Marine.

+ Continuously assess and adapt marketing efforts based on performance insights and evolving business needs.

+ Flex across Global Specialty businesses as needed to support evolving marketing priorities and enterprise growth initiatives.

+ Other marketing or communications project work, as necessary.

QUALIFICATIONS:

+ 3+ years marketing, communications, media relations, or similar experience.

+ Demonstrated ability to understand critical business objectives and translate them into effective marketing strategies and deliverables.

+ Strong interpersonal communication skills.

+ Expertise in Microsoft Office: Word, PowerPoint and experience with Excel.

+ Strong writing skills; experience writing internal and/or external facing newsletter content with the ability to modify content voice to targeted audiences. Proven ability to write effective creative briefs and messaging frameworks.

+ Ability to travel for various business leadership/strategy meetings 2-3 times a year.

Compensation

The listed annualized base pay range is primarily based on analysis of similar positions in the external market. Actual base pay could vary and may be above or below the listed range based on factors including but not limited to performance, proficiency and demonstration of competencies required for the role. The base pay is just one component of The Hartford’s total compensation package for employees. Other rewards may include short-term or annual bonuses, long-term incentives, and on-the-spot recognition. The annualized base pay range for this role is:

$82,000 - $123,000

Equal Opportunity Employer/Sex/Race/Color/Veterans/Disability/Sexual Orientation/Gender Identity or Expression/Religion/Age

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Every day, a day to do right.

Showing up for people isn’t just what we do. It’s who we are – and have been for more than 200 years. We’re devoted to finding innovative ways to serve our customers, communities and employees—continually asking ourselves what more we can do.

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That we can rise to the challenge of these questions is due in no small part to our company values that our employees have shaped and defined.

And while how we contribute looks different for each of us, it’s these values that drive all of us to do more and to do better every day.

About Us (https://www.thehartford.com/about-us)

Our Culture

What It’s Like to Work Here (https://www.thehartford.com/careers/our-employees)

Perks & Benefits (https://www.thehartford.com/careers/benefits)

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