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Description

A well-established organization is seeking a Public Relations Specialist to develop and execute communication strategies that elevate brand visibility, strengthen media relationships, and manage public perception. This role requires strong storytelling skills, media outreach experience, and a proactive approach to reputation management.

Key Responsibilities:

+ Develop and execute strategic public relations campaigns aligned with brand goals and target audiences

+ Write press releases, media alerts, blog posts, talking points, and internal/external communications

+ Pitch stories to journalists and secure media placements across print, digital, broadcast, and trade outlets

+ Cultivate and maintain relationships with key media contacts, influencers, and partners

+ Monitor media coverage, track KPIs, and compile detailed reports on PR performance

+ Manage crisis communications and prepare rapid responses to emerging issues

+ Collaborate cross-functionally with marketing, social media, and leadership teams

+ Support event promotion, product launches, and company announcements with consistent messaging

+ Research industry trends and competitor activity to inform strategy and positioning

Requirements

Required Qualifications:

+ 2–4 years of experience in public relations, communications, or media relations

+ Strong writing and editing skills, with a portfolio that demonstrates press release and pitch development

+ Experience securing earned media placements and managing media lists

+ Familiarity with media monitoring tools (e.g., Cision, Meltwater, Muck Rack)

+ Excellent interpersonal and communication skills

+ Highly organized, deadline-driven, and detail-oriented

+ Comfortable working in a fast-paced, dynamic environment

Preferred Experience (Not Required):

+ Background in a PR agency or handling multiple brands/accounts

+ Bilingual (depending on market)

+ Experience with influencer outreach and partnership coordination

+ Familiarity with crisis communication planning

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