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Description We are looking for a skilled Paid Social Specialist to oversee and optimize paid social media campaigns for our team in West Chester, Pennsylvania. In this long-term contract role, you will play a key part in driving engagement and growth through innovative strategies and effective coordination of campaign assets.

Responsibilities:

• Develop, implement, and manage paid social media campaigns across various platforms to meet marketing objectives.

• Coordinate the creation and delivery of assets for paid media initiatives, ensuring alignment with campaign goals.

• Monitor campaign performance and provide actionable insights to improve results.

• Collaborate with cross-functional teams to align paid social strategies with broader marketing efforts.

• Stay up-to-date with trends and best practices in social media advertising to enhance campaign effectiveness.

• Manage budgets and allocate resources for optimal campaign performance.

• Analyze data to track KPIs and generate detailed reports on campaign outcomes.

• Work with creative teams to ensure content resonates with target audiences.

• Optimize campaigns for maximum ROI through continuous testing and refinement.

• Provide strategic recommendations to enhance the overall paid social strategy. Requirements • Proven experience in managing paid social media campaigns across multiple platforms.

• Strong understanding of social media strategy and trends.

• Expertise in creating and coordinating social media content.

• Familiarity with analytics tools for tracking campaign performance and generating insights.

• Excellent organizational skills to manage multiple campaigns simultaneously.

• Ability to collaborate effectively with diverse teams and stakeholders.

• Strong communication skills to present findings and strategies.

• Experience in budget management and resource allocation for paid media efforts. Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

• 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .