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Director of Media

Location

New York

Business Area

News and Media

Ref #

10043578

Description & Requirements

We’re seeking a Director of Media to lead our paid media initiatives focused on driving subscription growth and retention. This person will serve as a strategic partner to our media agency and internal stakeholders, developing and executing comprehensive, data-informed media plans across channels. You’ll play a pivotal role in optimizing our media mix, driving performance, and staying ahead of the ever-evolving media landscape.

WHAT YOU’LL DO:

Lead Media Strategy & Execution:

+ Develop full-funnel, performance-driven media strategies inclusive of media mix, budget allocation, audience architecture, creative strategy and measurement in collaboration with internal and external partners.

+ Lead all aspects of the end-to-end execution of paid media campaigns from briefing and planning to optimization and reporting across paid search, paid social, and programmatic channels (Display, Video, OTT, Audio, Native, DOOH).

+ Continuously supervise and refine media performance to drive subscriber acquisition and retention while improving KPI efficiency and ROI.

+ Manage cross-functional processes with product, analytics, and brand marketing to align performance strategies with broader business objectives.

Drive Innovation:

+ Identify and implement emerging platforms, tools, and trends to improve media efficiency.

+ Experiment with innovative approaches to drive breakthrough performance across digital channels.

+ Design and implement A/B testing frameworks for creative and channel optimizations.

Champion Thought Leadership:

+ Act as a media subject matter expert, advising internal teams on best practices, trends, and innovations.

+ Lead internal education on the evolving media landscape and new technologies.

+ Represent Bloomberg Media’s media expertise in external settings with partners, agencies, and industry events.

WHO YOU ARE:

+ 7+ years of experience in performance marketing and full-funnel campaign development, execution and reporting.

+ Data-driven with a strong background in data analysis, incremental testing, and understanding of metrics such as cost per acquisition (CPA) and Lifetime Value (LTV).

+ Experience across digital channels including Paid Social, Paid Search and Programmatic.

+ Sophisticated knowledge of analytics tools such as GA4, Tableau, or other reporting platforms to supervise campaign performance and generate insights.

+ Collaborative, persuasive, and comfortable working cross-functionally at all levels.

+ Experienced in managing media agencies and vendor relationships to deliver outstanding outcomes.

Does this sound like you?

Apply via our careers website! If we believe you're a good match, we'll get in touch with you to let you know the next steps.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Salary Range = 155000 - 210000 USD Annually + Benefits + Bonus

The referenced salary range is based on the Company's good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, education/training and skill level.

We offer one of the most comprehensive and generous benefits plans available and offer a range of total rewards that may include merit increases, incentive compensation (exempt roles only), paid holidays, paid time off, medical, dental, vision, short and long term disability benefits, 401(k) +match, life insurance, and various wellness programs, among others. The Company does not provide benefits directly to contingent workers/contractors and interns.

Bloomberg is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of age, ancestry, color, gender identity or expression, genetic predisposition or carrier status, marital status, national or ethnic origin, race, religion or belief, sex, sexual orientation, sexual and other reproductive health decisions, parental or caring status, physical or mental disability, pregnancy or parental leave, protected veteran status, status as a victim of domestic violence, or any other classification protected by applicable law.

Bloomberg is a disability inclusive employer. Please let us know if you require any reasonable adjustments to be made for the recruitment process. If you would prefer to discuss this confidentially, please email [email protected]