• Senior Manager, Influencer Marketing - Aveda…

    The Estee Lauder Companies (Blaine, MN)


    **The Estée Lauder Companies Inc.** is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.

    About the Role:

    The Sr. Manager, Influencer Marketing will lead and scale best-in-class influencer strategies for Aveda and Bumble and bumble across both consumer and professional communities. This person will drive brand love, reach, and conversion through strategic partnerships with creators, hairstylists, and tastemakers across TikTok, Instagram, and YouTube. The ideal candidate is passionate about beauty, deeply fluent in social and creator trends, and skilled at building long-term advocacy.

    Key Responsibilities:

    Strategy & Leadership

    + Develop and execute differentiated influencer marketing strategies for each brand, tailored to their unique positioning, audiences, and goals

    + Lead annual and seasonal planning across tiers of influencers (celebrity, macro, micro, pro)

    + Partner closely with Brand, Comms, Social, and Media to ensure campaigns are integrated and cohesive across the consumer journey

    + Collaborate with Advocacy Manager in addition to Education and Field teams to cultivate professional advocacy from salon partners and artists

    + Develop best practices, annual recommendations for international regions

    Campaign Management

    + Lead end-to-end execution of influencer campaigns, from brief development to content approvals to post-campaign reporting

    + Oversee casting, contracting, and relationship management for paid and unpaid partnerships

    + Develop toolkits and brand storytelling briefs that inspire creators while ensuring brand consistency

    + Manage content usage rights and whitelisting strategy to support paid amplification

    Analytics & Optimization

    + Track performance across awareness, engagement, content quality, and sales impact

    + Optimize partnerships based on content resonance, audience quality, and conversion metrics

    + Partner with Insights and CRM teams to measure downstream influence of creators on loyalty and LTV

    Team & Agency Management

    + Manage one direct report and agency partners, ensuring seamless operations and best-in-class execution

    + Build scalable processes for vetting, briefing, and contracting influencers

    + Maintain creator databases and manage budgets by brand and campaign

    Qualifications:

    + 6–8 years of experience in influencer marketing, ideally in beauty, fashion, or lifestyle

    + Strong understanding of TikTok, Instagram, and YouTube creator ecosystems

    + Experience working with both consumer-facing and professional (B2B) communities

    + Proven track record of driving measurable brand impact through creator partnerships

    + Excellent communication and project management skills

    + Passion for sustainability, wellness, and community values aligned with Aveda and Bumble and bumble

    Equal Opportunity Employer

    It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact [email protected].