• Director of Customer ISP Marketing

    TP-Link North America, Inc. (Irvine, CA)


    Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.

     

    We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.

     

    Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.

     

    The Director of Customer ISP Marketing is a customer-focused, executive leadership position responsible for shaping and executing TP-Link Systems’ marketing strategy to drive brand awareness, customer engagement, and revenue growth in the Local ISP segment.

    Requirements

    Marketing Strategy: Develop and implement a comprehensive customer facing marketing strategy to drive brand awareness, customer acquisition, and customer retention.

     

    Product Marketing: Define customer segmentation, positioning, and messaging to establish TP-Link Systems' leadership, differentiation, and benefits to customers by Local ISP segment and buyer persona.

     

    Demand Generation: Collaborate with sales and executive leadership to develop and execute high-performing, integrated marketing campaigns

     

    Metrics and Measurement: Establish process and performance metrics, including KPIs, to analyze performance and optimize the effectiveness of all marketing programs.

     

    Customer Co-Marketing: Define and implement co-marketing programs with ISP customers, Channel Partners, and industry consortia to drive awareness and demand for TP-Link Systems' products

     

    Field Marketing: Determine and execute a comprehensive, cost-effective strategy for shows, conferences, and events (third-party and self-produced) to maximize TP-Link Systems' brand exposure, highlight product positioning, and generate demand.

     

    Budget Management: Manage and track TP-Link Systems' marketing budget to maximize the return on marketing efforts

     

    Team Leadership: Build, lead, and mentor a high-performing marketing team with a focus on continuous improvement of marketing metrics and KPIs

    Required Qualifications

    + Education: Bachelor’s in business, marketing, or related field (advanced degree preferred).

    + Experience: 7+ years in channel sales leadership, with emphasis on distribution.

    + Skills: Excellent communication, negotiation, and relationship-building capabilities.

     

    Benefits

     

    Salary range: $145K-$175K

     

    + Free snacks and drinks, and provided lunch on Fridays

    + Fully paid medical, dental, and vision insurance (partial coverage for dependents)

    + Contributions to 401k funds

    + Bi-annual reviews, and annual pay increases

    + Health and wellness benefits, including free gym membership

    + Quarterly team-building events

     

    At TP-Link Systems Inc., we are continually searching for ambitious individuals who are passionate about their work. We believe that diversity fuels innovation, collaboration, and drives our entrepreneurial spirit. As a global company, we highly value diverse perspectives and are committed to cultivating an environment where all voices are heard, respected, and valued. We are dedicated to providing equal employment opportunities to all employees and applicants, and we prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Beyond compliance, we strive to create a supportive and growth-oriented workplace for everyone. If you share our passion and connection to this mission, we welcome you to apply and join us in building a vibrant and inclusive team at TP-Link Systems Inc.

     

    Please, no third-party agency inquiries, and we are unable to offer visa sponsorships at this time.