• Marketing Data Analyst

    Avispa Technology (Stanford, CA)


    Marketing Data Analyst 1432088 * Hourly pay: $45/hr * Worksite: Leading university (Stanford, CA 94063 - Hybrid, Flexibility on the days onsite (Typically Tuesdays, Wednesdays, Thursdays onsite)) * W2 Employment, Group Medical, Dental, Vision, Life, Retirement Savings Program, PSL * 40 hours/week, 12 Month Assignment A leading technology company seeks a marketing-savvy, data-driven Marketing Data Analyst to join our Marketing and Communications team. The ideal candidate will measure and optimize campaign effectiveness across digital and traditional channels. The company offers a family-oriented culture and environment! Marketing Data Analyst Responsibilities: * Performance Measurement & Reporting: * Track and report on campaign performance across email, social, web, paid, and earned media. * Clean, segment, and analyze marketing data using HubSpot and GA4. * Strategic Insights, Planning & Execution: * Translate data into intuitive narratives for stakeholders and leadership. * Design and analyze A/B and multivariate tests to improve campaign outcomes. * Data Management & Tools: * Ensure proper tagging and tracking via HubSpot, GA4, and Google Tag Manager. * Maintain marketing data integrity across CRM, automation, and analytics systems. Marketing Data Analyst Qualifications: * 1+ years of experience in marketing. * Bachelor's Degree. * Marketing Strategy & Execution: Understanding of campaign lifecycles, storytelling, and content-driven engagement. * HubSpot Mastery: Experience with custom reporting, workflows, and lead scoring. * GA4 Proficiency: Ability to analyze user behavior, content performance, and conversion paths. * Data Storytelling: Skilled at crafting insights into persuasive, executive-ready narratives. * Marketing Data Science: Experience using statistical tools to identify audience patterns and trends. * An interest in public policy is a plus. * Google Analytics. * Data cleaning, mining, visualization, and automation, with a strong grasp of marketing fundamentals. Shift: * Monday to Friday, 8 am-5 pm.