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Field Marketing Specialist - Production Industries
- Celonis (New York, NY)
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We're Celonis, the global leader in Process Mining technology and one of the world's fastest-growing SaaS firms. We believe there is a massive opportunity to unlock productivity by placing data and intelligence at the core of business processes - and for that, we need you to join us.
The Team:
The GTM Marketing team creates demand for Celonis at scale. We do this with programmatic campaigns consisting of a repository of global and field programs that fits the needs of each market, segment and team, delivering integrated, account/industry/persona-centric customer journeys along the entire funnel. Alongside this, we continue to make our community of customers our best advocates and speakers via our customer communities. Included in the GTM Marketing team are Field Marketing, Global Campaigns, Digital Marketing, Partner Marketing, Customer Advocacy, and Marketing Operations. This team thrives on cross-functional collaboration, working as one team, solving problems, bringing new ideas to life, and obsessing over customer value. People are empowered to do their best work, think with a growth mindset and build their careers with Celonis. This role will report to the Director of North America Field Marketing.
The Role:
In this role, the field marketing specialist would be responsible for executing marketing programs for the Production industries (Manufacturing, High Tech Manufacturing, Automotive, and Energy) to create and accelerate pipeline.
The work you’ll do:
+ Contribute to building the yearly regional marketing plan for the Production industries in collaboration with the industry Marketing Director.
+ Working closely with North America sales directors for Production industries to understand business goals and drive execution of marketing programs thru all contributors: account executives, business development representatives, partners, digital marketing and global programs team
+ Execute marketing campaigns across a broad mix of tactics that achieve pipeline goals; including, but not limited to:
+ Evaluating and selecting key industry & regional events and roundtables for participation; owning the event strategy from creation to execution
+ Executing Celonis-hosted webinars and in-person events to reach prospects and customers, including writing & drafting email copy, registration page copy, & event logistics
+ Active relationships with marketing vendors for digital advertising, content syndication and lead purchase
+ Creating local customer programs and communities
+ Program and project management via Monday.com and other platforms
+ Collaborate with the global digital marketing team to execute campaigns via digital channels (email, LinkedIn, etc.)
+ Work in tandem with global programs to leverage and adapt global campaigns for use in Production industries
+ Work with corporate marketing and go-to-market teams to plan our flagship roadshow event series to accelerate existing opportunities, generate new pipeline, and deepen our existing customer relationships.
+ Enable the Production industries sales, BDR and partner teams on campaigns, key messages, and marketing programs
+ Manage regular weekly sales and BDR communications
+ Report on marketing program performance and identify corrective actions needed to achieve marketing target
The qualifications you need:
+ 2-5 years business experience in marketing or demand generation roles
+ Degree in marketing, communications, business, or related field
+ Experience working with sales, partner teams, and value engineering teams to create and execute campaigns that drive pipeline
+ Knowledge of best practices in modern marketing: persona-centric demand generation, marketing automation, pipeline acceleration, demand generation funnel, etc.
+ Ability to prioritize tasks, execute with attention to detail, and consistently meet deadlines
+ Experience in Marketing Automation, Salesforce.com a bonus
+ Energetic, high performer with a willingness to take initiative and be resourceful
+ Creative thinker who is adept at working on multiple projects simultaneously in a fast-paced environment, and comfortable adding new ideas
+ Strong presentation skills and confidence in communicating with sales director
Visa sponsorship is not offered for this role.
The base salary range below is for the role in the specified location, based on a Full Time Schedule.
Total compensation package will include base salary + bonus/commission + equity + benefits (health, dental, life, 401k, and paid time off). Please note that the base salary range is a guideline, and that the actual total compensation offer will be determined based on various factors, including, but not limited to, applicant's qualifications, skills, experiences, and location.
The base salary range below is for the role in New York, based on a Full Time Schedule.
$70,000—$100,000 USD
What Celonis Can Offer You:
+ **Pioneer Innovation:** Work with the leading, award-winning process mining technology, shaping the future of business.
+ **Accelerate Your Growth:** Benefit from clear career paths, internal mobility, a dedicated learning program, and mentorship opportunities.
+ **Receive Exceptional Benefits:** Including generous PTO, hybrid working options, company equity (RSUs), comprehensive benefits, extensive parental leave, dedicated volunteer days, and much more (https://careers.celonis.com/life-at-celonis/benefits) . Interns and working students explore your benefits here (https://careers.celonis.com/early-careers) .
+ **Prioritize Your Well-being:** Access to resources such as gym subsidies, counseling, and well-being programs.
+ **Connect and Belong:** Find community and support through dedicated inclusion and belonging programs.
+ **Make Meaningful Impact:** Be part of a company driven by strong values (https://careers.celonis.com/life-at-celonis/values) that guide everything we do: Live for Customer Value, The Best Team Wins, We Own It, and Earth Is Our Future.
+ **Collaborate Globally:** Join a dynamic, international team of talented individuals.
+ **Empowered Environment:** Contribute your ideas in an open culture with autonomous teams.
About Us:
Celonis makes processes work for people, companies and the planet. The Celonis Process Intelligence Platform uses industry-leading process mining and AI technology and augments it with business context to give customers a living digital twin of their business operation. It’s system-agnostic and without bias, and provides everyone with a common language for understanding and improving businesses. Celonis enables its customers to continuously realize significant value across the top, bottom, and green line. Celonis is headquartered in Munich, Germany, and New York City, USA, with more than 20 offices worldwide.
Get familiar with the Celonis Process Intelligence Platform by watching this video (https://academy.celonis.com/learn/video/discover-the-ems) .
Celonis Inclusion Statement:
At Celonis, we believe our people make us who we are and that “The Best Team Wins”. We know that the best teams are made up of people who bring different perspectives to the table. And when everyone feels included, able to speak up and knows their voice is heard - that's when creativity and innovation happen.
Your Privacy:
Any information you submit to Celonis as part of your application will be processed in accordance with Celonis’ Accessibility and Candidate Notices (https://www.celonis.com/careers/candidate-notices)
By submitting this application, you confirm that you agree to the storing and processing of your personal data by Celonis as described in our Privacy Notice for the Application and Hiring Process (https://www.celonis.com/careers/privacy-notice/) .
Please be aware of common job offer scams, impersonators and frauds. Learn more here (https://www.celonis.com/careers/fraud-alert/) .
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