• Analytics and Insights Manager

    Port Authority of New York and New Jersey (New York, NY)


    Description

    ABOUT THE ROLE

    The Analytics and Insights Manager champions the use of data and insights to advance the transformation of the marketing team into a world-class strategic function that helps the Port Authority deliver its goals and priorities. Working across all lines of business (Air, Land, Rail, Sea), the Manager informs or sets the benchmarks of marketing campaigns and then assesses their performance, in partnership with our ad agency. Social media listening is another key responsibility in this role: analyzing and reporting on what customers tell us on multiple platforms, especially X. As we launch new, state-of-the-art airport websites in 2026, the Manager will help analyze their key success metrics and identify opportunities for optimization of features or content. The Manager should show voracious curiosity and become an advocate for the evolution of our systems and processes, leveraging new tools, including AI, to make our work stronger, more insightful, more creative and thus more efficient across the board.

    Responsibilities

    + Partner withthemarketingprojectleadsand our advertising agencyto assess campaigns’ objectives and develop measurement strategies to evaluate their success.

    + Helpoptimize the social media content and paid mediaplansby providing a variety ofdynamic and insightfulcampaignperformancereports across service lines(Aviation, PATH,Port,etc.).

    + Using the social listening platformsBrandWatchand Hootsuite: capture, process, analyze and disseminate customer feedback.Champion the Voice of the Customer.Provide real-time alerts of trending topics and issues about customer service/facility issues at times ofdisruption.

    + Using Adobe’s Customer Journey Analytics: inform the optimization of our (upcoming) new airport websites.Studyvisitors’ behavior and experience, exposingfriction points and identifyinginnovation opportunities.

    + Plan,executeand optimizelimitedpaidmediacampaignson social platforms (primarilyMeta), when thescale of thetactical budgetsdoes notwarrantdoing these via our ad agency.

    + Monitor trending topics across the social mediauniverseas well asindustry-wide developments, including how AI is transformingdata analytics.

    Minimum Qualifications

    + Bachelor’s degree in data sciences, marketing, or a related field from an accredited college or university

    + Experience in identifying and analyzing data to optimizedigitalexperiences, online customerservice or social media performance

    + A minimum of 5-7 years ofrelatedexperience

    Desired Qualifications

    Ideal candidates will present the following profile:

    + Experience with BrandWatch, Hootsuite and Adobe CJA

    + Experience in data visualization

    + Strong writing skills

    + Self-starter, creative thinker whoadds strategic value.

    + Detail-oriented, extremely organized, able to work in a fast-paced environment.

     

    Selection Process

     

    The application process varies by position but typically includes an initial phone interview for qualified candidates, followed by a more in-depth interview(s) and/or assessment(s). Selected candidates who are made a conditional job offer will be asked to undergo a background check.

     

    Compensation & Benefits

     

    The Port Authority of New York and New Jersey offers a competitive benefits package and a professional environment that supports development and recognizes achievement.

     

    Click here (https://www.jointheportauthority.com/pages/working-here) for more information about benefits, our culture, and career development opportunities.

    REQNUMBER: 63425