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Description

We are looking for an experienced Digital Marketing Director to lead the development and implementation of data-driven marketing strategies. This role requires a creative thinker with a strong analytical mindset who can drive impactful campaigns across multiple platforms. Based in Lake Forest, California, you will collaborate with cross-functional teams to achieve business growth and enhance brand visibility.

Responsibilities:

• Design and execute comprehensive digital marketing strategies tailored to both B2C and B2B audiences.

• Manage paid social media campaigns, Google Ads, and email marketing initiatives to maximize ROI.

• Utilize Google Analytics and marketing analytics tools to track campaign performance and identify areas for improvement.

• Oversee CRM marketing efforts to ensure effective audience segmentation and personalized communication.

• Develop and optimize content for digital platforms, ensuring alignment with brand guidelines and target audience needs.

• Monitor trends in digital marketing and adopt innovative techniques to stay ahead in the industry.

• Collaborate with creative and technical teams to produce high-quality marketing materials.

• Lead the strategic planning and execution of data-driven campaigns to achieve business objectives.

• Provide detailed reporting and insights to stakeholders on campaign outcomes and key performance indicators.

Requirements • At least 8 years of agency experience in digital marketing.

• Proven expertise in Google Ads, paid social media campaigns, and email marketing.

• Strong knowledge of Google Analytics and marketing analytics tools.

• Experience with CRM platforms and audience segmentation strategies.

• Solid understanding of both B2C and B2B marketing dynamics.

• Ability to create data-driven strategies and analyze campaign performance.

• Excellent organizational and leadership skills to manage projects and teams effectively.

• Familiarity with technical marketing concepts and innovative digital trends. Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

• 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .