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Description

As the B2B Industrial Marketing Manager, you will lead the planning, development, and execution of marketing strategies that drive growth, strengthen our market presence, and position our company as a trusted leader in the infrastructure and manufacturing industries. This role is both strategic and hands-on, overseeing multi-channel campaigns, brand positioning, and sales enablement initiatives while collaborating closely with sales, product, and executive teams.

In this role, you will:

+ Develop and execute marketing strategies that align with company goals and drive measurable business growth.

+ Manage integrated campaigns across digital, social media, email, events, and traditional marketing channels.

+ Partner with sales teams to create effective sales tools, collateral, and lead-generation programs.

+ Oversee brand messaging, ensuring consistency across all platforms and touchpoints.

+ Track, measure, and analyze marketing performance, providing regular insights to leadership.

+ Build and maintain strong relationships with industry partners, influencers, and media.

+ Stay ahead of market trends, competitor activity, and emerging marketing technologies.

The ideal candidate will be a data-driven, results-oriented marketer with a proven track record in industrial or manufacturing sectors, capable of translating business objectives into high-impact marketing programs.

Requirements

Requirements:

+ Bachelor’s degree in marketing, Business Administration, Communications, or related field.

+ 3+ years of marketing experience, preferably within B2B, industrial, or manufacturing sectors.

+ Proven track record of planning and executing successful multi-channel marketing campaigns.

+ Strong understanding of B2B marketing strategies, lead generation, and sales enablement.

+ Excellent written and verbal communication skills, with the ability to tailor messaging to different audiences.

+ Strong analytical skills with the ability to interpret data and apply insights to improve marketing performance.

+ Proficiency with digital marketing tools and platforms (e.g., HubSpot, Google Analytics, LinkedIn Campaign Manager).

+ Experience managing budgets and maximizing ROI from marketing investments.

+ Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.

+ Collaborative mindset with the ability to work cross-functionally and build strong internal and external relationships.

Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

• 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .