• Brand Advocacy Manager, Zappos + Shopbop

    Amazon (New York, NY)


    Description

    Zappos and Shopbop are seeking a detail-oriented, high-judgment, adaptable and quick-thinking PR professional to drive impactful PR strategies and deliver measurable results for the Zappos and Shopbop brands. In this role, you will own end-to-end PR execution across key product categories, brand launches and exclusive collections, key events and CSR initiatives, while diving deep into storytelling opportunities through traditional and emerging media channels.

     

    Key job responsibilities

     

    - Drive rapid results through proactive media relationship building with editors across fashion, lifestyle, beauty, and sports/performance media segments, as well as celebrity and editorial stylists, and key industry stakeholders

     

    - Develop timely, strategic press opportunities that align with brand priorities and trends through a proactive and reactive approach

     

    - Integrate PR into cross-functional initiatives including brand activations and marketing campaigns, while maintaining high operational excellence

     

    - Deliver measurable outcomes through editorial coverage, securing feature story placements across national and regional press

     

    - Develop and execute a strategic executive thought leadership outreach cadence to increase Zappos and Shopbop's presence in relevant conversations

     

    - Monitor and assess information across traditional and social media channels to ensure senior leaders are informed about trends and potential reputational risks

     

    - Writing and development of PR materials and key messages for story opportunities, executive quotes, CSR initiatives, etc.

     

    - Event staffing with responsibilities ranging from media hosting, to check-in and executive interview support

     

    - Agency collaboration and necessary data and materials sharing to maximize results toward goals

    Basic Qualifications

    - 4+ years of professional non-internship marketing experience

     

    - Experience using data and metrics to drive improvements

     

    - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

     

    - Experience building and optimizing multiple, simultaneous marketing campaigns

     

    - Experience managing or working within cross-functional marketing and creative teams

    Preferred Qualifications

    - Experience in multi-territory campaign management

     

    - Experience in digital marketing and content production timelines and process

     

    Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

     

    Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

     

    Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70,900/year in our lowest geographic market up to $151,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.