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Description We are looking for a detail-oriented Business Marketing Analyst to join our team in Riverwoods, Illinois. In this role, you will collaborate with marketing strategists and product leaders to optimize customer targeting and enhance performance across acquisition channels. This is a long-term contract position, offering an excellent opportunity to apply your analytical expertise in shaping impactful marketing campaigns.

Responsibilities:

• Collaborate with campaign managers and product teams to define objectives and establish performance metrics.

• Analyze market trends, customer behavior, and competitor benchmarks to support the development of strategic marketing initiatives.

• Monitor marketing funnel performance and identify opportunities to improve conversion rates and cost-effectiveness.

• Perform customer segmentation and behavioral analysis to refine targeting strategies.

• Work closely with data analysts to ensure data accuracy and reliability in all business reports.

• Design and evaluate A/B and multivariate tests to optimize campaign effectiveness, including creative and channel selection.

• Present actionable insights and recommendations to stakeholders and leadership, ensuring alignment with business goals. Requirements • Bachelor’s degree in Marketing Analytics, Business, Statistics, or a related field.

• Minimum of 2 years of experience in business analysis, marketing strategy, or product analytics.

• Expertise in A/B testing frameworks, campaign evaluation, and marketing development.

• Familiarity with marketing platforms such as Google Ads, Meta, Adobe Analytics, and Marketing Cloud.

• Proficiency in data querying and analysis using tools such as SQL.

• Strong skills in data visualization and storytelling, utilizing tools like Tableau, Excel, and PowerPoint.

• Solid understanding of CRM marketing and analytics tools like Google Analytics and Adobe Analytics. Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

• 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .