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About the Role

We are seeking a seasoned professional with a proven track record in executing successful partner campaigns generating pipeline through these partnerships. Initial focus will be on existing strategic partnerships with Salesforce and Marketo. This role offers the opportunity to work closely with senior leadership developing and executing a comprehensive partner strategy for growth.

Position Duties and Responsibilities

+ Own and grow a portfolio of strategic partnerships, with initial focus on Salesforce and Marketo, to expand business value, accelerate revenue, and drive qualified pipeline.

+ Develop and execute partner programs and go-to-market strategies, including campaigns, events, and co-branded initiatives, tailored to each partnership and aligned with company growth objectives.

+ Collaborate cross-functionally with Sales, Marketing, Product, and Customer Success teams to build and execute joint initiatives that support partner-driven growth.

+ Identify and pursue new business opportunities within existing partnerships that align with strategic objectives.

+ Monitor and analyze partnership and campaign performance using data-driven insights to optimize results and ensure alignment with KPIs and business goals.

+ Maintain and deepen trusted relationships across partner organizations from working teams to mid-level leadership, while acting as a strong internal advocate for partners.

+ Lead the creation and distribution of tailored marketing assets, playbooks, and partner-specific messaging to maximize impact and reach.

+ Drive creation of customer references and case studies to support enablement, awareness, and partner engagement.

+ Negotiate partnership amendments, renewals, and joint plans as needed to support evolving business needs and mutual success.

+ Continuously improve co-marketing and partner management processes to increase efficiency and success, maximizing partner ROI.

+ Own executive-level engagement cadence with Salesforce and Marketo partner teams to align on quarterly goals, GTM opportunities, and roadmap alignment.

+ Serve as the internal subject matter expert on the Salesforce/Marketo partnership tracking ecosystem changes, product updates, and competitive dynamics.

Required Experience, Skills, and Education

+ 7+ years of experience in strategic partnerships, business development, or partner marketing roles, with a focus on driving pipeline and revenue through co-marketing and co-selling initiatives.

+ Minimum of 3 years of direct experience managing Salesforce channel partnerships, with a strong understanding of Salesforce’s partner programs, tools, and co-sell frameworks; experience with Marketo partnerships strongly preferred.

+ Proven track record of delivering measurable growth through partnerships—not just managing relationships but expanding and monetizing them through joint programs, campaigns, and enablement.

+ Deep understanding of CRM, marketing automation, data management, and go-to-market technologies and their applications across sales, marketing, and customer success use cases.

+ Strong commercial instincts with the ability to identify opportunities, structure and negotiate partnerships, and drive execution from ideation to measurable impact.

+ Experience gathering partner feedback to inform product strategy and influence roadmap alignment.

+ Skilled in preparing and delivering persuasive presentations and business cases to C-level executives and key stakeholders.

+ Excellent relationship-building, communication, and negotiation skills, with the ability to influence and align cross-functional teams internally and externally.

+ Highly self-motivated and results-driven, with a strong sense of ownership, urgency, and ability to thrive in fast-paced, dynamic environments with evolving priorities.

+ Versatile and strategic thinker, capable of balancing business, technical, and product considerations in partner initiatives.

About Validity

For over 20 years, tens of thousands of organizations across the world have relied on Validity solutions to target, contact, engage, and retain customers – using trustworthy data as a key advantage. Validity’s flagship products – Everest, DemandTools, BriteVerify, a nd GridBuddy Connect – are all highly rated, #1 solutions for sales and marketing professionals. These solutions deliver smarter email campaigns, more qualified leads, more productive sales, and ultimately faster growth.

Validity is a truly unique company - massive revenue growth, top-tier investors, 5-star product ratings, proven ability to acquire and integrate top tech companies and welcome them into the Validity family, a winning culture, and a work environment that fosters hard work, trust, and fun.

Headquartered in Boston, Validity has offices in Denver, London, Sao Paulo, and Sydney. For more information, connect with us on LinkedIn, Instagram, and Twitter.

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Validity is proud to be an equal opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants for employment regardless of actual or perceived race, color, ancestry, national origin, citizenship, religion or creed, age, physical or mental disability, medical condition, AIDs/HIV status, genetic information, military and veteran status, sex, parental status (including pregnancy and pregnancy-related conditions, childbirth, post childbirth, nursing mother, parent of a young child and parent of a foster child), gender (including gender identity and expression), sexual orientation, marital status (including registered domestic partner status), or any other characteristic protected by applicable federal, state, or local law.

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