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Sales Manager - Distribution Channel
- Boart Longyear (York, PA)
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Job Description:
**Location & Travel Requirements:** This is a field-based role supporting drilling and mining operations across the United States, with a primary focus on the Eastern U.S. region. Extensive travel is required (up to 70%), including customer site visits, distributor meetings, and occasional travel to Boart Longyear facilities or trade events.
Job Overview
The Sales Manager – Distribution Channel is responsible for expanding and managing Boart Longyear’s distributor network to drive sales growth of drilling products across the Eastern U.S. region. This role is critical to identifying, onboarding, and supporting new channel partners while also engaging directly with end users to build demand and ensure successful market coverage.
The ideal candidate brings a strong background in technical or industrial sales, deep familiarity with drilling or mining tools, and proven experience building successful distributor relationships in a regional sales environment.
Key Responsibilities
Distributor Network Expansion
+ Identify, evaluate, and recruit new distributors to support business growth in the Eastern U.S.
+ Establish commercial agreements and ensure alignment with Boart Longyear’s expectations for service, branding, and performance.
Channel Management & Support
+ Build strong relationships with existing and new distribution partners.
+ Provide sales support, product training, and field-based coaching to drive channel success.
Territory Sales Execution
+ Develop and implement a territory plan to meet or exceed regional sales targets.
+ Work closely with distributors and directly with customers to identify needs and close sales opportunities.
Customer Engagement & Market Development
+ Participate in joint customer visits, product presentations, and technical discussions with end users.
+ Act as a trusted advisor in the field, helping to build awareness and demand for Boart Longyear products.
Marketing & Product Collaboration
+ Coordinate regional product launches, marketing campaigns, and promotional efforts in partnership with internal teams.
+ Ensure accurate and consistent product messaging through distributor channels.
Sales Reporting & Market Intelligence
+ Maintain accurate records of sales activity, pipeline status, and distributor performance using CRM tools.
+ Report on market trends, competitive activity, and customer feedback to support continuous improvement.
All Other Reasonable Duties as Assigned
Key Skills & Competencies
1. **Distributor Sales Development:** Proven ability to establish and grow sales through a channel network.
2. **Technical Sales Expertise:** Familiarity with industrial or mining-related products, particularly in drilling.
3. **Territory Management:** Experience planning and executing a regional sales strategy with measurable results.
4. **Relationship Management:** Strong interpersonal skills with the ability to build trust and influence across partner and customer relationships.
5. **Business Acumen:** Skilled in pricing discussions, sales negotiations, and commercial decision-making.
6. **Communication:** Clear and professional verbal and written communication, including technical product presentations.
Qualifications
**Education:** Bachelor’s degree in Business, Marketing, Engineering, or a related field preferred.
Experience:
+ Minimum 10 years of B2B sales or business development experience in technical industries.
+ Prior experience building or managing a distributor network is required.
+ Familiarity with mining, drilling, or heavy equipment markets is strongly preferred.
**Languages:** English required; additional languages a plus depending on region.
Physical and Environmental Conditions
**Work Environment:** Remote-based with regular field travel to customer and distributor locations.
**Lifting Requirements:** Minimal; occasional trade show setup or product demos up to 25 lbs.
Environmental Health & Safety
Boart Longyear commits to protecting the health and safety, physical, psychological, and social well-being of our employees, contractors, and visitors at all of our sites and facilities. We also commit to protect the environment and the communities in which we operate.
All employees and contractors of Boart Longyear are required to:
+ Apply the THINK process to ensure no harm to people, property or environment.
+ Correctly use required safety equipment, PPE and follow Standard Work Procedures.
+ Comply with the Golden Rules of Safety and the Rules of the Road.
+ Use Stop Work Authority to control unsafe conditions and stop unsafe acts.
+ Report all incidents.
Compensation, Benefits and Perks
Talented people are attracted to companies with long-term success and a supportive workplace culture that encourages work-life balance. Boart Longyear offers competitive pay, comprehensive benefits, and career advancement opportunities. If hired, you can expect:
+ a strong compensation plan
+ medical, vision, and dental program
+ retirement program
+ employee recognition rewards program (BRAVO)
+ employee assistance program
Company Overview
Established in 1890, Boart Longyear is the world’s leading provider of innovative, safe, and productivity-driven drilling equipment and tooling. With a primary focus on mining and exploration activities spanning a wide range of commodities—including copper, gold, nickel, zinc, uranium, and other metals and minerals—the Company also supports activities in the energy, oil sands exploration, and environmental sectors.
The Drilling Products division delivers advanced research and development capabilities and holds hundreds of patented designs to manufacture, market, and service reliable drill rigs, innovative drill string products, rugged performance tooling, durable drilling consumables, and high-quality parts for customers worldwide. These products are engineered to meet the evolving needs of the global drilling industry, offering maximum performance, reliability, and safety in the most demanding conditions.
Our People
At Boart Longyear, people are our most important asset. We recognize that the best ideas emerge through collaboration among individuals with diverse backgrounds, experiences, and perspectives. That is why we are committed to fostering diverse, inclusive teams and work environments free from discrimination and harassment—spaces where everyone can contribute and be heard.
Our Vision
To create products and solutions that empower the exploration and extraction of minerals to enable life and prosperity.
Our Values
Our success as a business depends on how we operate. The _how_ is the distinctive way in which we conduct our business, guided by our values of:
+ Integrity
+ Health & Safety
+ Teamwork & Diversity
+ Customer Focus
+ Sustainability
Boart Longyear is headquartered in Salt Lake City, Utah, USA. Visit our website, boartlongyear.com and follow Boart Longyear on social media: LinkedIn , Facebook , Instagram and Twitter .
As an Equal Opportunity Employer, we thank all who apply but **will only be contacting those selected for an interview.** Please apply online at https://careers.boartlongyear.com/
EEO Statement:
Boart Longyear is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status or status as an individual with a disability.
**Auto req ID:** 15711BR
**Job Code:** 110003 Manager Sales 1.06.Manager
**Company:** Drilling Products
**Business Line:** Product Services
**Function:** Sales and Marketing
**Region (Business Group):** NAM
**Country:** United States Of America
**State/Province:** Pennsylvania
**City:** York
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