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Company description

Heartbeat is a full-service agency for healthcare Challenger Brands. Challengers are playing a high-stakes game—they must battle behemoth market leaders, upend ingrained treatment habits, or transform a “me-too” product into “yes-please.”

The agency is known for serving up distinctive strategies and differentiating approaches, ensuring clients’ market positions are uniquely owned. Heartbeat designs their organization around a 100% integration model, housing media, strategy, med comms, creative, technology, and even point of care/population health under the same roof for the tightest, most integrated campaigns possible. They price work based on outcomes, not outputs. Their innovative model delivers not only alignment, but powerful orchestration, greater efficiency, and maximum impact for every dollar spent—all the necessary elements for Challengers to triumph.

That’s the philosophy, here’s the creds: 250+ employees between NYC & LA; 6 agency leaders with decades of tenure; a pile of awards from the likes of the Mannys, MM&M Awards, OMMAs, and Clios; an industry-leading commitment to diversity and inclusion (with a Med Ad News D&I Champion nod to match); and a President who dared to be quoted as saying, “We celebrate people who stand up and say, ‘You know what? This is dumb.' Damn straight.

Overview

The Account Director is responsible for managing and growing the client relationship, and expanding services/business, on one or more large client accounts. The ideal candidate will have a proven record of maintaining the ultimate accountability for client satisfaction, increasing account revenue and overall growth, and experienced as a team leader.

Responsibilities

Client Focus

+ May own the client relationships at the mid-senior level within the client’s organizational hierarchy

+ With VP/Director, responsible for setting and managing client account expectations

+ Oversees all strategy development for assigned account(s), including the development of key alliances and interactive marketing/advertising strategies that align with the client's brand and support the client's business objectives.

+ Ensures client contact with members of internal brand team and supports Director of Delivery Management with respect to client communication

+ Maintains primary responsibility for the quality, strategy and integrity of all agency products/services delivered to assigned clients; resulting in the cultivation of client loyalty and retention.

+ Engages clients on a regular basis to evaluate the success or failure of digital advertising/marketing initiatives, and plans for course correction and/or continual success as appropriate

+ Identifies opportunities for growth within existing client accounts/brands currently managed, and presents/positions new ideas to clients on an ongoing basis. Seek opportunities to up sell and cross-sell within the account to generate additional revenue

+ Manages profit and loss responsibility for assigned clients as well as financial forecasting

+ Demonstrates significant knowledge of pharmaceutical marketing and is comfortable playing a leadership role with client brand teams when needed

Internal Focus

+ Consults with Client Partner to: develop ROI models and rationale for each account plan; provide ongoing consultation regarding advertising/marketing strategy; and develop fees and budget allocation models for all agency services

+ Responsible for understanding the account dynamics and mobilizing resources to most effectively meet account requirements

+ May be asked to participate in new business

+ With Project Manager, contributes to the development of project timeline and budget

+ Provides leadership, support, and ongoing guidance to members of his/her assigned project team.

+ Ensures clear, ongoing communication regarding the client and brand strategy, strategic insights pertaining to the client's business/industry, trends, initiatives, issues and competitive intelligence, or similar to multidisciplinary team members. Inspires the team to deliver superior client solutions consistently that meet or exceed client's goals/expectations

+ Monitors trends in the digital marketing and advertising industry, and client industry verticals.

Qualifications

+ Demonstrated ability to lead a team in a highly collaborative environment to develop and execute digital advertising/marketing strategies for clients in the healthcare space.

+ A strong, strategic customer service orientation, and the ability to form long-term relationships with mid-senior level partners within client organizations

+ Must be able to motivate and lead others in the development, direction and execution of online communication initiatives. Some prior staff performance management experience is strongly preferred.

+ Demonstrated budget management experience for client projects, including prior experience developing fees and budget allocation models

+ Strong strategic, analytical skills and effective problem-solving skills, including the ability to develop return on investment (ROI) models. Must also be able to exercise positive judgment to assess situations, evaluate options and make decisions, and draw

+ 7 – 10+ years of relevant experience in the account services field within the advertising industry, management consulting discipline or a similar industry required

+ Bachelors Degree Required

+ Experience in Marketing/promotion experience with healthcare brands is required

+ A demonstrated track record of expanding business with existing customers (upselling); and experience supporting new business pitches required

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected]. All your information will be kept confidential according to EEO guidelines.

Compensation Range: $57.46 - $86.47 hourly. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 09/13/2025.