• Product Marketing Manager

    Jensen Precast (Reno, NV)


    Position Summary

    The Product Marketing Manager is a cross functional role that connects product, marketing, and sales to accelerate growth, equip commercial teams, and support expansion into markets such as data centers, EV infrastructure, and stormwater systems. It requires both strategic insight and hands-on execution to impact revenue, sales velocity, and market adoption.

    Principle Accountabilities

    Positioning & Messaging

    + Develop and articulate differentiated value propositions grounded in customer needs and technical product strengths.

    + Create messaging frameworks for internal and external use, tailored to digital, sales, and product applications.

    Go-to-Market Strategy

    + Lead GTM (go to market) planning and execution for new products, verticals, and regional launches.

    + Align cross-functional teams for consistent, high-impact execution in the market.

    Sales Enablement

    + Develop and maintain sales tools such as one-pagers, pitch decks, FAQs, battlecards, and internal briefings.

    + Support channel and distributor efforts with accurate, updated product materials.

    + Streamline the creation of sales content to reduce custom work for field teams.

    Customer & Market Insights

    + Conduct customer interviews, win/loss analyses, and competitive research to inform marketing and product decisions.

    + Translate insights into actionable strategies for sales, marketing campaigns, and product development.

    Content & Storytelling

    + Lead the creation of product highlights, case studies, and success stories.

    + Collaborate with creative teams to communicate technical benefits through compelling narratives.

    AI-Driven Execution

    + Utilize generative AI tools to increase content production efficiency, support research, and test messaging.

    Cross-Functional Alignment

    + Serve as a strategic connector across 10+ regional teams to ensure unified messaging, tools, and execution.

    + Facilitate communication and alignment between Product, Sales, and Marketing stakeholders.

    Qualifications

    Position Requirements

    The ideal candidate will possess a demonstrated history of connecting marketing initiatives to measurable business outcomes such as pipeline growth and sales conversion.

     

    + Bachelor’s degree in business, marketing, journalism, or related field.

    + Five+ years of experience in product marketing, preferably in B2B industries such as construction, manufacturing, or industrial solutions.

    + Demonstrated success in launching products, building messaging frameworks, and aligning cross-functional teams.

    + Strong writing skills with the ability to translate complex technical concepts for various audiences.

    + Experience working with distributed field teams and managing distributor/channel partner marketing.

    + Proficiency in use and implementation of generative AI tools (e.g., ChatGPT, Jasper, Claude)