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Description We are looking for a dynamic and strategic Director of Marketing to lead marketing initiatives and drive audience growth for a prominent organization in New York, New York. This Contract to permanent position involves developing high-impact partnerships, managing creative campaigns, and overseeing audience engagement strategies that align with organizational goals. The ideal candidate is an experienced and detail-oriented marketing expert with expertise in digital marketing, branding, and analytics.

Responsibilities:

• Establish and nurture partnerships with businesses, cultural institutions, and tourism entities to enhance visibility and create co-branded opportunities.

• Manage partnership agreements, including negotiating terms, deliverables, and timelines, with support from legal and finance teams.

• Act as the primary liaison for media and promotional partners, ensuring all obligations are met and campaigns are effectively executed.

• Develop and implement audience growth strategies to increase attendance, ticket sales, and memberships across programs and events.

• Supervise the Audience Development Manager, providing guidance to achieve visitation targets and engagement goals.

• Create and oversee innovative marketing campaigns in collaboration with internal teams and external agencies, ensuring alignment with brand objectives.

• Lead the development of marketing materials such as brand guidelines, promotional videos, and sales collateral, coordinating with creative teams and stakeholders.

• Monitor campaign performance using analytics tools, applying insights to refine strategies and optimize future initiatives.

• Represent the organization as a brand ambassador at events and stakeholder meetings to strengthen external relationships.

• Explore new audience segments through data analysis, community outreach, and targeted promotions. Requirements • Proven experience in digital marketing, including managing campaigns across multiple platforms.

• Strong background in B2B marketing and building brand awareness.

• Expertise in developing and executing comprehensive marketing strategies.

• Proficiency in Google Analytics and other performance tracking tools.

• Ability to lead and inspire teams, fostering collaboration and achieving organizational objectives.

• Exceptional communication and negotiation skills for managing partnerships and stakeholder relationships.

• Experience in creative direction and overseeing the production of marketing materials.

• Analytical mindset with the ability to interpret data and adjust strategies accordingly. Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

• 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .