"Alerted.org

Marketing & Communications Manager

Hartford, CT (http://maps.google.com/maps?q=170+Sigourney+St+Hartford+CT+USA+06105) • Development & Communications

Apply

Job Type

Full-time

Description

This position has strategic and tactical responsibility for the vision, execution, and management of communications for the Boys & Girls Clubs of Hartford, with a core emphasis on sharing Club impact and increasing donor engagement. The Marketing & Communications Associate provides leadership for the creation, deployment, and evaluation of a comprehensive strategic communications and marketing plan to enhance and grow the organization’s brand and reputation, across multiple audiences, through public relations, media relations, board/donor communications, social media, events, and organizational collateral. This role identifies and responds to opportunities (i.e., current events/news) to build brand awareness and effectively promote the organization, maximizing its return on marketing and communications efforts.

Strategy & Planning

+ Develop comprehensive annual communications plan and timeline aligned with Development and Program priorities, including media and social media tactics

+ Collaborate with program and administration leadership to ensure consistent brand and messaging to current and potential stakeholders

Communications

+ Play a lead staff role in managing (in partnership with committee chair) the organization’s Communications Committee

+ Develop, design, and deploy a monthly e-newsletter for external and internal stakeholders

+ Support BGCH Program and Human Resource communications needs, as assigned

+ Play a lead role (in coordination with VP of Development) in developing special event communications, including scripting, promotional materials, signage, program books, etc.

Media relations

+ Create and maintain current media database for print, radio, and broadcast channels

+ Write and distribute all press releases to promote special events, club news, grant awards, etc., as appropriate

+ Cultivate strong working relationships with regional media (Hartford Courant, Hartford Magazine, Hartford Business Journal, etc.)

+ Pitch news stories/photo ops that highlight the positive impact of Clubs

+ Coordinate opportunities to position Club & Board leadership as thought leaders on youth development issues through Op-eds, participation in area radio/tv programming. Etc.

Website/Social media

+ Create and promote Club content/special events/news that increases digital engagement and drives social media activity (Facebook, Instagram, Twitter, LinkedIn) to build brand equity

+ Support employee recruitment efforts through web and social postings for Club job postings

Collateral Development

+ Play a lead role in the creation of the organization’s annual report, impact report, program brochures, and other collateral, as assigned

+ Maintains and catalogues BGCH photo library (for use on web, collateral, social, etc.)

Professional Development

+ Represent BGCH at local networking events, as assigned or requested

Requirements

+ Self-starter with ability to work independently or collaboratively

+ Bachelor’s degree in Communications, Sales/Marketing, Journalism, or related field

+ 3-5 years of experience in a communications role(Experience in a nonprofit or advocacy organization preferred)

+ Ability to prioritize and manage multiple projects

+ Strong storytelling abilities & extensive social media experience

+ Cultural competency with a proven ability to communicate with diverse audiences

+ Excellent writing, editing, and verbal communication skills; attention to detail

+ Strong interpersonal and relationship-building skills

+ Proven track record of achieving communications goals (e.g., national media coverage, successful ROI)

+ Strong Microsoft Office skills required

+ Design skills are a plus