• Product Manager, Brand Parts

    Hyster-Yale Materials Handling (Greenville, NC)


    Job Title

     

    Product Manager, Brand Parts

     

    Job Category

     

    Marketing

    Job Description

    What starts with **YOU** , moves the world!

     

    Hyster-Yale Materials Handling, Inc, a world-class manufacturer of industrial lift trucks, has an outstanding opportunity for an exceptional and talented **Product Manager, Brand Parts – Aftermarket Parts Marketing Department** based at our Headquarters office.

    WHAT YOU WILL DO:

    + Manage OE parts product portfolios to achieve AOP brand parts sales and margin expectations.

    + Understand market potential and sales volume; evaluate customer insights to direct parts pricing strategy, marketing plans, and influence parts supplier selections.

    + Develop sales growth strategies to expand wholesale and retail brand parts sales, including cross-sell, up-sell, kits, and promotional strategies for eCommerce.

    + Create product marketing information to support sales growth through dealer conversions or sales retention of assigned commodities.

    + Manage all product data and marketing information in the Product Information Management (PIM) system.

    + Own and manage product information for marketing purposes, ensuring complete, consistent, and accurate data.

    + Define needed OE parts product attributes to support the design of pricing strategies and achieve AOP margin/sales objectives.

    + Obtain competitive price intelligence to benchmark parts and service offerings.

    + Develop OE parts product strategy, including promotions, branding, content development, and understanding the voice of the customer and competitive landscape.

    + Collaborate with the Aftermarket Sales team to optimize sales channel marketing strategies for all customer segments.

    WHO YOU ARE:

    + A strategic thinker who understands how to align product portfolios with brand sales and margin goals.

    + Skilled in analyzing market potential, customer insights, and competitive landscapes to drive decisions.

    + Experienced in developing marketing and pricing strategies that meet customer needs while achieving business objectives.

    + Comfortable managing and ensuring accuracy in the Product Information Management (PIM) system.

    + Creative in developing promotional and sales strategies for multiple channels, including eCommerce.

    + Capable of building relationships and collaborating across departments such as Sales, Supply Chain, and Engineering.

    + Adept at identifying and implementing cross-sell, up-sell, and kit-sell opportunities.

    + Knowledgeable in parts branding, content development, and dealer sales support.

    + Skilled at obtaining and applying competitive intelligence to pricing and segmentation.

    + Committed to achieving sales growth through well-executed marketing plans and dealer engagement.

    WHAT YOU WILL NEED / EDUCATION:

    + B.S. in Marketing or related field preferred.

    + Without a degree: 10+ years of managerial, marketing, aftermarket, parts sales, or related experience.

    + With a 4-year degree: 5-7 years of managerial, marketing, aftermarket, parts sales, or related experience.

    + With an MBA: 3-5 years of managerial, marketing, aftermarket, parts sales, or related experience.

    SKILLS, EXPERIENCE AND ABILITIES:

    + Strong knowledge of marketing and promotional strategies.

    + Experience in marketing or related fields; sales support experience with HYMH preferred.

    + Knowledge of dealer base and aftermarket parts industry.

    + Skilled in market analysis and interpreting customer insights.

    + Proficiency in Microsoft Office Suite.

    + Strong project management and organizational skills.

    + Proven written and oral communication skills.

    + Ability to design and implement sales channel strategies.

    + Capable of creating compelling value propositions and marketing content.

    + Skilled in gathering and applying competitive pricing intelligence.

    Who we are:

    Hyster-Yale Materials Handling, Inc., designs, engineers, manufactures, sells and services a comprehensive line of lift trucks, aftermarket parts and technology and energy solutions that are transforming the way the world moves materials from Port to Home. As a global leader in the materials handling industry, Hyster-Yale Materials Handling, Inc, has been building relationships with our customers, suppliers, dealers and employees for over 100 years. For more information about a career with Hyster-Yale, please visit hyster-yalecareers.com.

    What we offer:

    _Hyster-Yale Materials Handling, Inc, offers competitive pay, tuition reimbursement, supportive work environment, hybrid work option, and opportunities for growth and development. A full benefits package: paid time off; medical, dental, vision, and life insurance, employer-sponsored profit sharing and 401(k)._

    \#LI-TE1

    \#LI-HYBRID

    Job Type

     

    Permanent

     

    Time Type

     

    Full time

     

    Work Hours

     

    40

    Travel Required

    0-10%

     

    Primary Location

     

    HY US Greenville, NC (Headquarters)

     

    Address

     

    1400 Sullivan Drive

     

    Zip Code

     

    27834

     

    Field-Based

     

    No

     

    Relocation Assistance Available

     

    No

     

    We are an equal opportunity employer with an excellent benefit package including medical, dental and life insurance, 401(k) and profit sharing.

     

    EOE/Minorities/Females/Veterans/Disabled