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MAJOR RESPONSIBILITIES:

+ Work closely with the superintendent of schools to tell the story of the district, the schools, the students, and the staff through visual media, including video, photography, web, and social media.

+ Develop a district-wide community engagement & communications strategy that engages diverse stakeholders in the community and ensures transparency.

+ Maintain parent and community relationships and manage communications strategies to inform and engage students, families, and community partners.

+ Develop and maintain relationships with the local media.

+ Coordinate media coverage and issue press releases to promote the district.

+ Coordinate public information/ marketing programs.

+ Oversee production and design of newsletters, brochures, calendars, and other marketing materials.

+ Assist with special events, ceremonies, and special projects.

+ Develop and manage a robust social media strategy for the district and collaborate with school leaders for content creation.

+ Manage the district’s website.

Job Qualifications

REQUIRED MINIMUM QUALIFICATIONS:

+ Graduation from a regionally accredited or New York State registered college or university with a Bachelor’s Degree or higher in public relations, journalism, communications, English or closely related field and (2) two years of experience in public relations, television production, advertising, journalism, or communications; OR

+ Graduation from a regionally accredited or New York State registered college or university with an Associate degree which includes 15 semester credit hours in public relations, journalism, communications, or closely related field and (4) four years of experience in public relations, television production, advertising, journalism, or communications; OR

+ An equivalent combination of training and experience as defined between the limits of A) and B) above.

+ Broome County Civil Service examination required

Civil Service Title: Public Information Coordinator

Job Number: 25-183