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Description We are looking for a creative and driven Social Media Content Specialist to lead our organic social media efforts in the skincare and aesthetics industry. This role is perfect for someone with a passion for beauty trends and a knack for creating compelling content that resonates with audiences. You will play a hands-on role in developing, executing, and optimizing our social media strategy while fostering an engaged online community.

Responsibilities:

• Develop and implement social media strategies aligned with brand objectives and industry trends.

• Create, edit, and produce engaging content, including short-form videos and still images, tailored for platforms such as Instagram, TikTok, and YouTube Shorts.

• Write captivating captions and posts that highlight products, skincare tips, and educational content.

• Plan and manage content calendars to ensure consistent and timely delivery of campaigns.

• Collaborate with influencers and brand ambassadors to enhance outreach and audience engagement.

• Monitor and analyze social media performance metrics to optimize content and improve engagement.

• Foster community growth by engaging with followers, responding to comments, and initiating conversations.

• Stay informed on skincare and beauty trends, consumer behavior, and emerging social media platforms.

• Coordinate with internal teams to align social media efforts with overall marketing strategies. Requirements • At least 2 years of experience in social media content creation and management, preferably in the beauty or skincare industry.

• Expertise in content creation, including video editing and graphic design, using tools like Canva and video editing software.

• Proficiency in managing platforms such as Instagram, TikTok, Facebook, and Pinterest.

• Strong writing skills with the ability to craft engaging captions, ad copy, and blog content.

• Familiarity with social media analytics tools, such as Google Analytics, to measure and optimize performance.

• Knowledge of skincare products, ingredients, and trends to create relevant and impactful content.

• Exceptional organizational skills and the ability to manage multiple projects in a fast-paced environment.

• Comfortable appearing on camera and creating video content when required. Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

• 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .