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The Email Marketing Coordinator will be responsible for managing the National Inventors Hall of Fame email and text message campaigns, including strategy, project management, copywriting, execution, and analysis of campaign analytics.

Position Responsibilities:

+ Manage the National Inventors Hall of Fame email content calendar.

+ Develop email content, including writing email copy and planning creative assets.

+ Project manage and execute email/text sends/journeys for multiple areas of the business utilizing Salesforce Marketing Cloud.

+ Analyze, evaluate, and report on all data from email and text message campaigns, providing insights to help drive Key Performance Indicators (KPIs) and inform future email campaigns and strategies.

+ Work closely with the Creative Team and Marketing Copy Team leads to execute email copy, assets, and design.

+ Collaborate with the Reporting, Events, Fundraising, and Sales departments to ensure we are reaching the appropriate target audience(s).

+ Collaborate with the Digital Marketing Team on campaign planning and ideation, such as identifying KPIs, benchmarks, and targeting tactics.

+ Act as the go-to resource for email marketing trends, providing updates and reporting on how we can implement updates into our email strategy.

Knowledge, Skills, and Abilities:

+ 2-3 years of experience in digital marketing, specifically with email.

+ Experience with Salesforce Marketing Cloud is a plus.

+ Strong planning, organizational skills, and attention to detail.

+ Proactive approach; identifies and solves problems.

+ Excellent communication skills, written and verbal.

+ Self-motivated and eager to learn and take on new challenges.

+ Adaptability; flexible to changing market forces and shifting priorities.

+ Ability to manage multiple projects at a time.

+ Energetic and passionate about email marketing, trying new ideas, and bringing those ideas to life.

+ Ability to regularly work in the office and attend in-person meetings.

+ Requires regular, reliable, and on-time attendance.

Benefits of Working for the National Inventors Hall of Fame Include:

+ Competitive benefit offerings include medical, dental, vision, life, flexible spending, and disability

+ 401(k) plan and up to a 4% employer match

+ Paid time off, paid holidays, paid year-end closure (12/24-1/1)

+ Critical Illness/Hospital/Accident Supplemental Income plans available

+ Pet insurance plans available

+ On-site workout facility

+ Flexible workday scheduling, work-from-home time after 90 days

+ Great team environment, opportunities for growth, and a culture focused on professional development