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Job Title

Assistant/Associate Director of Recruitment

Agency

Texas A&M University - Corpus Christi

Department

Office Of Admissions

Proposed Minimum Salary

Commensurate

Job Location

Corpus Christi, Texas

Job Type

Staff

Job Description

TAMU-CC is a dynamic university designated as both a Hispanic-Serving Institution (HSI) and Minority-Serving Institution (MSI) with approximately 11,000 students from 47 states and 54 foreign nations. We employ over 1,400 full-time and 2,000 part-time Islanders (including students/GAs). The University attracts highly talented faculty and staff and offers an array of undergraduate and graduate degrees, including doctoral programs. As a member of the Texas A&M University System, TAMU-CC benefits from a range of resources, increased visibility and influence, and opportunities to collaborate in mutually beneficial ways with peers across member institutions and associated agencies.

TAMU-CC’s beautiful campus is located on a 240-acre island on Corpus Christi Bay and was ranked #1 College by the Sea by Best College Reviews. Our natural setting is enhanced by its modern, attractive, and state-of-the-art classroom buildings and support facilities.

Learn more information here (https://www.youtube.com/watch?v=EwQR4HbGJu0) !

PURPOSE

The Assistant/Associate Director of Recruitment, under the direction of the AVP of Enrollment Management, leads recruitment initiatives across assigned territories to meet institutional enrollment goals. This role develops, implements, and evaluates recruitment strategies, manages professional staff, and leverages advanced technologies such as CollegeVine (AI recruitment platform) and TargetX (CRM) to maximize prospective student engagement and conversion. The position fosters relationships with high schools, community colleges, and other partners to strengthen TAMUCC’s presence across Texas and beyond.

Functional Area 1: Strategic Recruitment Leadership

Percent Effort: 40%

+ Lead development and execution of short- and long-term recruitment strategies for freshman and transfer populations, aligned with institutional enrollment goals.

+ Manage recruitment territories in Texas, ensuring effective coverage and presence at key events including TACRO college fairs and community outreach initiatives.

+ Integrate CollegeVine AI engagement and TargetX CRM workflows into recruitment campaigns, ensuring data-driven follow-up and personalized communication.

+ Analyze market trends, enrollment funnel metrics, and competitor activity to adjust strategies proactively.

Functional Area 2: Staff Supervision & Professional Development

Percent Effort: 25%

+ Supervise, mentor, and evaluate a team of professional recruiters, including territory-based staff in the Coastal Bend, Dallas, Houston, Austin, and San Antonio.

+ Develop and implement professional development plans to enhance recruitment, communication, and data analysis skills.

+ Foster a culture of collaboration, accountability, and continuous improvement.

+ Coordinate regular team meetings to review progress toward goals, share best practices, and address challenges.

Functional Area 3: Stakeholder Engagement & Partnerships

Percent Effort: 20%

+ Cultivate and maintain relationships with high school counselors, community college advisors, alumni, and other stakeholders to enhance recruitment pipelines.

+ Partner with academic departments, student services, and campus organizations to coordinate recruitment messaging and campus visit experiences.

+ Represent TAMUCC at internal and external events, delivering dynamic presentations to various audiences.

Functional Area 4: Recruitment Technology & Communication Flow Management

Percent Effort: 15%

+ Oversee creation and management of communication flows to prospective students and families using TargetX CRM, ensuring timely and relevant outreach.

+ Monitor CollegeVine engagement analytics to refine messaging and student targeting.

+ Collaborate with marketing and communications teams to ensure recruitment materials align with brand and institutional goals.

QUALIFICATIONS

Assistant Director (Assistant Director, Recruitment)

+ Bachelor’s degree in an applicable field

+ Six (6) years of related experience.

+ Additional education may be considered for substitution:

+ Master's degree and f our (4) years of related experience, OR

+ Doctoral degree and two ( 2 ) years of related experience

Associate Director (Associate Director P14)

+ Bachelor’s degree in an applicable field

+ Eight (8) years of related experience.

+ Additional education may be considered for substitution:

+ Master's degree and six ( 6 ) years of related experience, OR

+ Doctoral degree and four ( 4 ) years of related experience

KNOWLEDGE, SKILLS AND ABILITIES

+ Knowledge of recruitment strategies, market analysis, and CRM systems.

+ Proficiency in Microsoft Office Suite and CRM tools ( TargetX experience preferred).

+ Strong presentation, interpersonal, and written communication skills.

+ Ability to analyze data and translate insights into actionable strategies.

+ Ability to travel extensively and work evenings/weekends as needed.

PREFERRED QUALIFICATIONS

+ Master’s degree in higher education administration, business, marketing, or related field.

+ Progressively responsible experience in higher education recruitment, admissions, or enrollment management, including supervisory experience.

+ Experience with AI-driven recruitment platforms (e.g., CollegeVine ).

+ Bilingual in English and Spanish.

+ Familiarity with Texas education systems and established recruitment networks.

Salary is commensurate upon education and/or education

NOTE: This position has the possibility to be hybrid (partially remote).

BENEFITS (rules, policies, eligibility apply)

From our generous benefits package (https://www.tamucc.edu/human-resources/benefits/index.php) and professional development opportunities, to our retirement programs and our commitment to service excellence, the Island University is an engaging and rewarding place to work.

INSURANCE: (https://assets.system.tamus.edu/files/benefits/website/BenefitsGuide.pdf)

+ Medical

+ $0 - $30 per month for Employee Only coverage after university contribution ($920 value).

+ Up to 83% of premium covered by the university:

+ Employee and Spouse

+ Employee and Children

+ Employee and Family coverage

+ Dental & Vision

+ Life Insurance, Accidental D&D, Long Term Disability, Flexible Spending Account and Day Care Spending Account

DUAL CAREER PARTNER PROGRAM (https://www.tamucc.edu/human-resources/careers/dual-career-partner/index.php)

ON-CAMPUS WELLNESS OPPORTUNITIES

Work Life Solutions: (https://www.tamucc.edu/human-resources/benefits/eap.php)

+ Counseling, Work Life Assistance, Financial Resources, and Legal Resources

Tuition Benefits: (https://www.tamucc.edu/human-resources/benefits/tuition/index.php)

+ Public Loan Forgiveness

+ Book scholarships

+ 100% tuition coverage for up to 18 credit hours per fiscal year (other rules may apply).

Retirement (https://www.tamucc.edu/human-resources/benefits/retirement-programs.php) :

+ Teacher Retirement System of Texas (TRS) or Optional Retirement Plan (ORP)

+ Voluntary Tax Deferred Account/Deferred Compensation Plan

Time Off (https://www.tamucc.edu/human-resources/time-off/index.php) :

+ 8+ hours of vacation paid time off every month.

+ 8 hours of sick leave time off every month.

+ 8 hours of paid time off for Birthday leave.

+ 12-15 paid holidays each year.

All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check.

Equal Opportunity/Veterans/Disability Employer.