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This role serves as the primary manager of the strategy and analysis of digital fundraising initiatives that drive donor acquisition, retention, and engagement. This position coordinates the use of digital platforms, including web, e-mail, paid and organic social media, and text messaging to advance annual giving goals.

The Assistant Director oversees and executes the development of campaign assets writing copy, designing graphics, and coordinating multimedia to support the Office of Alumni and Constituent Engagement's (ACE) signature annual giving campaigns fall campaign, calendar year-end (including Giving (CUSEDay), Syracuse Giving Day, and fiscal year-end, as well as targeted campaigns throughout the year. They will work with program managers and other digital communication colleagues to pair annual giving messaging with signature events and will regularly assess the ROI of digital engagement efforts to inform future strategy and optimize results.

This cross-functional role liaises with divisional colleagues, including the Strategic Communications & Donor Experience team, schools, colleges, and units, and/or external vendors to coordinate the usage of digital assets and annual campaign toolkits.

The role oversees ACE's student influencer program to amplify giving campaigns through peer-to-peer outreach.

The Division of Advancement & External Affairs expresses a shared mission that is collaborative, trusted, respectful, future-focused and is aligned with the overall University. All current and new employees embrace and demonstrate dedication to promoting shared values in an inclusive work culture to propel the future of advancement operations in their everyday work.