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Job Title

EM Communications Coordinator

Agency

Tarleton State University

Department

Enrollment Communications

Proposed Minimum Salary

Commensurate

Job Location

Stephenville, Texas

Job Type

Staff

Job Description

The Enrollment Communications Coordinator, under general supervision, works collaboratively with leadership to provide email communication support, implement and maintain customer relationship management software, perform reporting functions, provide support for enrollment and recruiting communications and marketing for Enrollment Communications.

Position is located on the main Tarleton campus in Stephenville, Texas with work hours: Mon-Fri; 8 AM-5 PM or as work requirements indicate.

Responsibilities:

35% Enrollment Communications and Marketing: Works with key campus stakeholders to ensure communication aligns with the needs of undergraduate and graduate prospective students. Coordinates a communication plan for top of the funnel prospects through email, texting, and digital marketing. Works on email copy for campaigns to students including but not limited to financial aid and scholarship communication, event communication, and nurture journeys etc.

25% Customer Relationship Management (CRM) Technology Support: Manages TargetX and Marketing Cloud communication plan implementation, updates, and maintenance. Performs regular content audits to ensure accuracy of information. Keeps up with forms in Form Assembly.

20% Digital marketing: Assists in developing and managing digital marketing campaigns to engage prospective graduate and undergraduate students and drive enrollment. This role includes creating and scheduling targeted content across email, social media, and web platforms to ensure consistent messaging and brand alignment. The coordinator collaborates with internal teams to monitor campaign performance, optimize strategies, and produce results-driven outreach.

15% Graphic design: develops and executes targeted communications for prospective graduate and undergraduate students, ensuring consistent brand voice and engagement across digital and print channels. This position will contribute to graphic design, creating visually compelling materials that support recruitment and enrollment goals. The coordinator collaborates closely with admissions, marketing, and academic departments to produce timely, effective, and audience-focused messaging.

5% Web Maintenance. Help develop landing pages for marketing initiatives under the supervision of the lead web manager. Keep up with page maintenance for accuracy and perform web edit requests from across Enrollment Management.

Minimum Requirements

Education and Experience:

Bachelor’s degree or an equivalent combination of education and experience.

Three years of related experience, preferably in higher education related to technical communications and marketing.

Knowledge, Skills and Abilities

Knowledge and understanding of University goals, objectives, policies and procedures.

Knowledge and proficiency in using technology related to recruitment and/or sales.

Knowledge and proficiency in Microsoft applications.

Possess excellent written and verbal communication skills.

Possess exceptional organization and interpersonal skill.

Ability to travel to multiple worksite locations.

Preferred Requirements:

Web and CRM experience is preferred.

Salary

Commensurate with experience

Salary Range

The target base annual salary range is $48,592.50 to $61,940.50 and may be negotiable based on funding availability and candidate experience/skillset in relation to the minimum requirements of this position. Tarleton State University offers a career filled with purpose and opportunity in addition to competitive wages. As part of the Tarleton family, the following benefits are also available to full time and qualifying part time employees:

Educational Benefits - employee perks that help enrich, grow, and foster career and professional development:

+ Family Education Benefit (Tuition Scholarship) (https://www.tarleton.edu/scholarships/employees/) – scholarship opportunities for Tarleton employees, their spouses, or their dependents available after 6 months of continued full-time employment. Click the link to learn more about this incredible Texan benefit!

+ Masters Educational Assistance (https://www.tarleton.edu/hr/masters-educational-assistance-eligibility-guidelines/) – is designed to invest in and assist employees further their knowledge, skills, and job effectiveness through 100% of eligible tuition and fees being paid on enrollment. Click link for additional guidelines and details!

Employee Health, Wellness, and Financial Planning (https://www.tarleton.edu/hr/benefits/)

+ Fully covered employee health insurance

+ Reimbursement of Insurance Premium Deductions! The State of Texas contributes to eligible employees’ insurance coverages as of the 1st day of the month following 60 days of employment in an eligible position. For those who elect coverage PRIOR to the first of the month after 60 days of employment, Tarleton State University will reimburse employees the State contribution towards health coverage during those first 60 days.

+ Dental insurance

+ Vision insurance

+ Retirement and Insurance programs

Paid Leave (https://www.tarleton.edu/hr/benefits/)

Tarleton employees enjoy one of the greatest PTO packages in the area!

+ Paid sick leave

+ Holiday pay

+ Vacation

+ Longevity pay

+ Paid Birthday Leave – Tarleton State University awards all leave-eligible employees paid time off for their birthday!

Other

+ Complimentary tickets to all Athletic and Performing Fine Arts events!

+ Tarleton Employees enjoy two complimentary general admission tickets for athletics and performing fine arts events on campus! Join Texan Nation on the bleachers or in the auditorium.

+ Employee Wellness Release Time

+ Staff Gym Membership Discount with Campus Recreation

+ and other Tarleton Discounts

Qualified candidates are encouraged to submit a completed application for consideration. Initial review of applications will begin immediately and continue until position is filled.

Application Procedure:

During the application process applicants have one opportunity to enter the requested information, upload documents and Submit the application. Applicants will not be able to make changes or add additional documents once the application materials have been submitted via "Submit" action.

Employment applications must include:

+ Completed online application

+ Cover Letter / Letter of Interest addressing qualifications

+ Curriculum Vitae or Resume

+ At least 3 current professional references and their full contact information

Applications received by Tarleton State University must have all job application data entered. Failure to provide all job application data could result in an invalid submission and a rejected application. “See resume” is not an acceptable entry in the job application. Incomplete applications will not be considered.

All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check.

Equal Opportunity/Veterans/Disability Employer.

Founded in 1899, Tarleton State University a founding member of The Texas A&M University System, has a rich history and tradition through generations that have inspired educational excellence. Tarleton maintains a commitment to transformational student experiences and career readiness supported by engaged faculty, staff, and alumni mentors. Tarleton State University is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC), earned the prestigious designation of Doctoral Universities: High Research Activity by the Carnegie Classification of Institutions of Higher Education, and is an NCAA Division l athletics member .

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+ Division of Human Resources (https://www.tarleton.edu/hr/index.html)

+ Benefits

+ University Leadership (https://www.tarleton.edu/president/)

+ Research and Economic Development

+ Traditions and History (https://www.tarleton.edu/traditions/index.html)

Tarleton State University is an Equal Opportunity/ Veterans/ Disability Employer. If you have questions about submitting your application, please contact [email protected] .