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Company description

At Publicis Collective, we know tomorrow’s challenges won’t be solved by today’s solutions. It’s why we support our teams with the resources and tools they need to continue redefining the future of marketing. It’s also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most – business outcomes.

Publicis Collective’s consultative practitioners are catalysts for business growth and innovation, we’re more than media experts. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what’s possible.

As part of the global Publicis Media network, we’re backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet.

How are we different? There are three core values at the center of our approach that help us stay ahead – curious, open, and driven.

**Curious** - A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes.

**Open** - We value diverse perspectives and new ways of working.

**Driven** - We are ambitious, rigorous, self-disciplined, and resilient in our pursuit of excellence.

If you're a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you.

Let's shape the future together.

Overview

The Associate Director, Brand Experience defines daily functional management of client needs and lead the day-to-day work of the Brand Experience planning team who possesses a deep expertise in the automotive space. You will report to either the Director or VP, Brand Experience. This is a hybrid role, requiring three days in-office each week in Birmingham, MI. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

Responsibilities

+ You will possess a deep understanding of the automotive space and consumer audience

+ You will further develop your expertise in different media research tools

+ You will provide support to the Director, Brand Experience and VP, Brand Experience

+ You will lead a team of direct and indirect reports and guide them in Onboarding Performance management

+ Provide leadership and oversight on daily budget fluctuations, and work with direct reports to implement changes and adjustments accordingly.

+ Provide training processes and tools

+ Handle and delegate team workload

+ Responsible for the outcomes and deliverables of the team

+ Coach team to achieve client and agency requests

+ Work closely with manager on Multicultural planning: Understanding landscape and consumption, developing media recommendations reaching and connecting the diverse audiences

+ You will manage one to multiple client accounts and specialize in DTC or equivalent experience planning and strategy and will flow across them conducting the following activities:

+ You will provide the initial perspectives on media strategies

+ You will provide input to client to help shape their marketing priorities

+ You will develop a daily relationship with appropriate clients on assigned brands

+ You will oversee overall media strategy, approach, and plan on each account

+ You will manage the media channel mix and initial budget allocation & rationale

+ You will represent the interests of other capability teams in client and agency partner meetings

+ You will collaborate with internal leaders to ensure strategic agreement of deliverables with client needs

+ Push for continuous improvement of self, team, and client deliverables

Qualifications

+ 6+ years media planning experience

+ 2+ years management experience

+ 1+ year of cross-channel media planning experience

+ Experience managing budget & media planning flowcharts

+ Familiarity with standard media research and planning tools

+ Multicultural planning experience or equivalent experience is a must

+ 1+ years previous pharma media experience, across a diverse set of conditions, disease states, and audiences

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected] . All your information will be kept confidential according to EEO guidelines.

Compensation Range: $95,950 - $131,300 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/07/2025.

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