• AVP, Brand Expression

    MetLife (New York, NY)


    Position Summary

    The AVP, Brand Expression will oversee all aspects of brand creative development, from strategic planning to execution, working with a team of creative professionals to deliver compelling brand experiences that drive business results. This role reports to the Head of Brand & Enterprise Marketing and partners closely with senior leadership across the organization.

    Key Responsibilities

    * Develop and execute comprehensive global brand creative strategy aligned with business objectives and brand positioning

    * Lead, mentor, and scale a high-performing creative team including designers, copywriters, and creative directors

    * Ensure brand consistency and creative excellence across all channels, campaigns, and customer touchpoints

    * Partner with marketing, product, and business unit leaders to translate strategic initiatives into compelling creative executions

    * Oversee creative development for integrated marketing campaigns, digital experiences, and brand activations

    * Establish creative processes, standards, and governance to drive efficiency and quality

    * Manage relationships with external creative agencies and vendors

    * Champion innovation in creative approaches, technologies, and platforms

    * Present creative work and strategic recommendations to executive leadership; manage relationships with external creative agencies and vendors

    Skills

    * This role requires someone who can balance creative vision with business strategy while leading a global brand community and managing complex, multi-faceted brand initiatives.

    * Proficiency in using AI tools for content creation, copywriting, and visual design while maintaining brand authenticity and knowing when human oversight is critical.

    * Ability to leverage AI-powered insights to measure creative effectiveness, optimize campaigns in real-time, and make data-driven creative decisions.

    * Ability to mentor, develop, and scale creative talent

    * Cross-functional collaboration with marketing, product, and business units

    * Creative direction and vision-setting abilities

    * Knowledge of digital experiences and customer journey mapping

    * Innovation mindset for creative approaches and technologies

    * Deep understanding of brand development and creative execution

    * Adaptability to changing business needs

    * Stakeholder management across all organizational levels

    Equal Employment Opportunity/Disability/Veterans

    If you need an accommodation due to a disability, please email us at [email protected]. This information will be held in confidence and used only to determine an appropriate accommodation for the application process.

     

    MetLife maintains a drug-free workplace.