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Description

Job Description:

We are seeking a detail-oriented and data-driven Marketing Analytics Specialist to join our marketing team. In this role, you will be responsible for designing, executing, and optimizing marketing performance analyses. Your work will help drive data-informed business decisions by measuring the effectiveness of marketing campaigns, identifying trends, and highlighting opportunities for growth. Ideal candidates will have a strong background in data analytics, marketing strategies, and advanced tools to provide actionable insights for cross-functional teams.

Key Responsibilities:

+ Collect and analyze data from various marketing touchpoints, including digital advertising, website traffic, email campaigns, social media, and CRM platforms.

+ Interpret and report on key performance indicators (KPIs) to measure campaign effectiveness and ROI.

+ Develop dashboards, visualization tools, and comprehensive reports to communicate insights and recommendations to marketing and leadership teams.

+ Collaborate with the marketing team to refine customer segmentation using data-driven models.

+ Identify and recommend opportunities for improving campaign strategies, workflows, or audience targeting.

+ Monitor and report industry trends, benchmarking competitors’ performance.

+ Ensure data accuracy and compliance with privacy laws and regulations, including GDPR and CCPA.

+ Partner with cross-departmental teams to integrate marketing analytics into broader business strategies.

+ Stay up-to-date on marketing technology tools, analytics platforms, and data acquisition methods.

Requirements

Requirements:

+ Bachelor’s degree in Marketing, Statistics, Data Analytics, Business, or a related field (Master’s degree preferred).

+ Proven experience (3+ years) in marketing analytics, business intelligence, or a similar field.

+ Proficiency in analytics platforms such as Google Analytics, Adobe Analytics, or similar tools.

+ Experience with data visualization tools (Tableau, Power BI, etc.) and analytics software such as Excel, R, Python, or SQL.

+ Strong understanding of marketing channels (SEO, SEM, social media, email, etc.) and how to measure their impact.

+ Exceptional ability to interpret data into actionable insights and present findings to both technical and non-technical audiences.

+ Strong attention to detail and problem-solving skills.

+ Experience working in CRM platforms like Salesforce and marketing automation tools is a plus.

+ Knowledge of A/B testing, predictive modeling, and attribution modeling preferred.

+ Excellent communication and collaboration skills.

Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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