• Social Media Producer

    Nexstar Media Group (Rockford, IL)


    Eyewitness News, serving the Rockford region through WTVO-TV, WQRF-TV, and MyStateline.com, is seeking a dynamic and driven Social Media Producer to help shape and amplify our digital voice across platforms. This role is key to engaging our community, expanding our reach, and reinforcing our brand identity in Northern Illinois and Southern Wisconsin.

     

    As part of the Nexstar Media Group, we’re looking for someone who thrives in a fast-paced newsroom, understands the pulse of local audiences, and knows how to craft compelling content that resonates—whether it’s breaking news, weather alerts, or community stories.Key Responsibilities:

     

    + Develop and execute social media strategies that reflect the Eyewitness News brand and connect with our local community.

    + Manage and grow multiple social media accounts, tailoring content to each platform’s strengths and user expectations.

    + Use third-party tools to schedule, monitor, and optimize posts across multiple social media platforms.

    + Collaborate with digital and broadcast teams to promote high-performing stories and pitch content to external partners for broader exposure.

    + Monitor SEO trends and provide actionable insights to the digital team to enhance story visibility and search performance.

    + Work closely with reporters, producers, and anchors to highlight unique newsroom offerings and drive engagement.

    + Writes stories for the web and other digital platforms

    + Reviews copy and will correct errors in content, grammar, and punctuation, following prescribed editorial style and formatting guidelines

    + Track and report on social media metrics to guide future strategies and content decisions.

    Qualifications:

    + Degree in journalism, social media or related field

    + Expert understanding of social media platforms.

    + Strong writing skills with a knack for crafting clickable headlines and engaging posts.

    + Ability to adapt tone and style to fit platform norms and brand voice—fun and conversational when appropriate, serious and respectful when needed.

    + Excellent multitasking and organizational skills in a deadline-driven environment.

    + Familiarity with audience behavior analytics.

    + Proficiency in Adobe Photoshop and Premiere for basic graphic and video editing.

    + Solid understanding of AP style and digital storytelling best practices.

    + Flexibility to work evenings, weekends, or during breaking news events.

     

    Why Join Us?

     

    At Eyewitness News, we’re more than just a newsroom—we’re a trusted voice in the Rockford community. You’ll be part of a collaborative team that values innovation, local storytelling, and digital growth. If you’re passionate about news, social media, and making an impact, we want to hear from you.

     

    Pay Range for this position is: $15.00

     

    B enefits: Our comprehensive benefits package includes, but not limited to, medical (with multiple plan options), dental, and vision insurance, paid time off, a 401(k) with company matching contributions, life insurance, Paid Parental Leave and more.

     

    Interested candidates should post their resume & cover letter when applying at MyStateline.com:

     

    EEO Statement: Equal Opportunity Employer Minorities/Women/Veterans/Disabled

    #LI-ONSITE

    Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America’s largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, our national news network providing “News for All America,” popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv.

     

    EEO Statement: All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.