"Alerted.org

Description

Burns & McDonnell's Corporate Marketing department is seeking three (3) Go-To-Market Section Managers. The Go-To-Market Section Managers will develop and execute data-driven, customer-centric campaigns that drive market adoption and revenue growth. These roles leverage an advanced AI-powered technology stack to craft high-impact strategies that seamlessly integrate sales and marketing efforts. Leading a self-executing go-to-market team, the Go-To-Market Managers lead market strategies, analyze target audiences, refine messaging, orchestrate channels and leverage market insights to create campaigns that deliver sustained competitive advantage. With a deep understanding of the industry, market trends, competitive landscapes and buyer behavior, they transform insights into scalable strategies that accelerate business growth and long-term success.

+ Provide leadership to the team; direct and coordinate work assignments and review performance to ensure the efficient, cost-effective utilization of staff.

+ Responsible for profitable growth of the department; ensuring staff levels, staff loading, and staff assignments meet project requirements.

+ Implement, apply and support company, department, global practice and/or regional office programs and initiatives; successfully navigating and managing change within the section.

+ Provide expert-level guidance and support.

+ Manage department budget and expenditure of funds.

+ Prepare and present workload and monthly reports to department.

+ Responsible for the recruitment, development, training, and retention of staff.

+ Responsible for conducting performance evaluations for department staff.

+ Provide leadership, guidance, and instruction to the department.

+ Responsible for interpreting the organization's policies, purposes, and goals to staff.

+ Responsible for overall QA/QC process adherence.

+ Enforce compliance with company and site safety policies.

+ Performs other duties as assigned.

+ Complies with all policies and standards.

Account Management

+ Serve as a trusted strategic go-to-market advisor to global practice leaders to develop and execute innovative marketing campaigns that directly drive sales growth and exceptional customer experience.

+ Serve as a partner with global practice leaders, marketing teams and the go-to-market team and/or corporate marketing department to execute strategies and deliverables to help achieve business objectives.

Campaign Management

+ Develop and execute strategic marketing campaigns tailored to business objectives, whether Go-to-Market (GTM), Account-Based Marketing (ABM) or Brand Awareness.

+ Use AI-enabled insights and predictive analytics to determine the right approach, messaging, and distribution channels. Monitor real-time performance metrics, optimize engagement through A/B testing, and refine strategies using automation tools.

+ Make sure campaigns are effectively nurtured, personalized, and data-driven to maximize impact, drive conversions, and achieve measurable business growth.

Market Insights and Research

+ Leverage AI powered technology analytic/s teams and tools (HubSpot, Dodge Analytics, AlphaSense, LinkedIn Sales Navigator, etc) to track industry, market and competitive trends to develop data-based marketing decisions.

+ Develop market intelligence reports and analysis to enhance marketing campaigns.

+ Partner with business development and marketing teams to integrate market research into sales strategies, enabling smarter engagement with prospects and clients.

Sales Enablement

+ Leverage sales enablement tools (Hubspot, CRM, LinkedIn Sales Navigator, etc.) and work collaboratively with go-to-market team to monitor customer interactions, conversions and lead generations to nurture and refine campaigns.

+ Collaborate with customer success operations team to leverage insights for marketing and sales enhancements.

Thought Leadership and Media Relations

+ Serve as a media relations strategist, building and maintaining strong relationships with targeted journalists, connecting them with our subject matter experts and becoming the go-to source for trends, project profiles and industry insights.

+ Integrate prompting, writing and editing skills with AI-powered tools such as ChatGPT and HubSpot Remix to develop a variety of earned and owned content to engage and convert key audiences and secure targeted media placements.

+ Prepare executives and subject matter experts (SMEs) for media interviews, speaking engagements and industry events, providing briefing materials and real-time analytics on media impact.

+ Identify credible industry awards to spotlight projects and position our people.

Social Media

+ Develop social media strategies leveraging organic and paid media to achieve and monitor desired campaign results.

+ Use HubSpot Remix and other AI powered marketing technology to develop content, imagery and video scripting to drive efficiencies and heightened engagement across platforms.

+ Identify key leaders to develop social media strategies on their own channels to position as thought leaders in their industries and drive their following, engagement and support client zippering strategies.

+ Utilize predictive AI tools to determine the best content formats, posting times, and audience engagement strategies, optimizing campaign performance.

Client Events

+ Plan and execute memorable and immersive client experiences, such as industry conferences, specialized owned events and exclusive client strategy sessions and entertainment events.

+ Partner with business development and marketing team members to ensure seamless brand experiences at all client interaction points, from initial outreach to post-project follow-ups.

Photography, Video, and Visualization

+ Manage multi-channel visual storytelling, collaborating with designers, videographers and AI powered creative tools to produce high-quality content.

+ Utilize AI powered design and video platforms (Adobe Firefly, Midjourney, Wistia, etc.) to streamline creative production and improve content efficiency.

+ Ensure consistency in brand imagery, video assets and multimedia campaigns, leveraging automation tools for versioning and customization at scale.

Project Management

+ Lead cross-functional go-to-market projects, ensuring timely execution and alignment with overall business objectives.

+ Use AI powered project management tools (Monday.com) to automate workflows, track deliverables and optimize resource allocation.

+ Develop project roadmaps and success metrics to develop and execute deliverables within the go-to-market team to increase efficiencies and project speed.

Qualifications

+ Bachelor’s degree in communications, journalism, marketing, or a related field.

+ Minimum of 5 years related professional experience in marketing or a related field required.

+ Previous leadership and/or management experience is preferable.

+ Must demonstrate excellent oral and written communication skills, strong interpersonal skills, and the ability to clearly and effectively present complex information to all levels of employees, management, and clients.

+ Position requires the ability to thoughtfully and positively influence, lead, and manage change.

+ Must possess strong project management skills and a strategic perspective.

+ Must be expert in the use of computer software (i.e., Microsoft Word, Excel, PowerPoint).

+ Preferred qualifications:

+ Proficiency in ChatGPT, HubSpot, HubSpot Remix, CRM, LinkedIn Sales Navigator, Wistia and other technology tools and platforms as needed.

+ Expertise in developing sales-driven content and optimizing ABM strategies.

+ Strong experience in media outreach, press release writing, and thought leadership positioning.

+ Expertise in organic and paid campaigns across LinkedIn, Twitter, Instagram, TikTok, and emerging platforms.

+ Strong writing, editing, AI prompting and brand storytelling and thought leadership skills across multiple formats.

+ Experience with AI powered analytics tools to measure campaign success and refine strategies.

+ Able to understand the industry, provide analysis of market insights, identify opportunities and craft innovative marketing and PR strategies.

+ Consistently utilizes analytics to drive strategy and optimize the go-to-market effectiveness and marketing ROI.

+ Works effectively across teams, fostering strong partnerships.

+ Anticipates and responds to internal and external audience needs using data-driven insights.

+ Takes initiative and ownership to achieve business objectives.

+ Thrives in a fast-changing environment, embracing innovation and technology.

+ Tests, learns, and refines marketing campaigns using real-time data and performance analytics.

This job posting will remain open a minimum of 72 hours and on an ongoing basis until filled.

EEO/Disabled/Veterans

**Job** Marketing

**Primary Location** US-MO-Kansas City

**Schedule:** Full-time

**Travel:** Yes, 25 % of the Time

**Req ID:** 253486

**Job Hire Type** Experienced #LI-SS #COR