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Description

**Job Description** The Content Strategy Manager is a key leadership position responsible for building and executing an enterprise-wide content strategy within the Marketing Department. This role oversees Burns & Mac Media — our in-house newsroom-style thought leadership engine — driving integrated storytelling across owned, earned, and shared media. The position is also a steward of executive communications leading high-impact communications for the C-suite. With a bold vision and agile approach, the Content Strategy Manager will develop a content strategy that cuts through the noise, elevates our thought leaders and positions Burns & McDonnell as the premier voice in the AEC industry.

Job Responsibilities

* Lead enterprise content strategy development across all media types (owned, earned, shared), aligning with business priorities and marketing objectives.

* Manage the Burns & Mac Media newsroom model — coordinating editorial planning, rapid response processes, and real-time content creation.

* Champion a “video-first, multi-format” approach to content delivery across digital platforms, social media, and thought leadership channels.

* Responsible for executive communications for the CEO and executive team — including internal messages, speeches, op-eds, LinkedIn content, media interviews, and presentations.

* Manage crisis communications for the firm developing communications for media and key stakeholders.

* Partner with PR, social, and go-to-market teams to surface enterprise thought leadership to elevate SMEs and distribute content that drives engagement and visibility.

* Leverage analytics, AI tools (e.g., HubSpot Remix), and market insights to guide content strategy and measure impact.

* Manage consistency of messaging across GTM teams, regional marketers and corporate marketing.

* Work cross-functionally with internal stakeholders, including sales, HR, and business leaders to align content with organizational goals.

* Identify opportunities to insert our voice into timely industry conversations and breaking news, positioning our firm as a proactive leader.

* Establish editorial calendars, daily stand-ups, and agile approval workflows to accelerate delivery and maximize responsiveness.

* Coach and mentor a multidisciplinary content team, fostering collaboration, innovation, and accountability.

* Explore opportunities for new owned communications platforms, such as a Burns & McDonnell podcast, to drive content differentiation, engagement and followers.

* All other duties as assigned.

Qualifications

* Bachelor’s degree in communications, journalism, marketing, or a related field.

* At least 8 years of experience in marketing or a related field required.

* 8 years of content strategy, executive communications, PR, or integrated marketing, specifically in a complex, B2B environment, preferred.

* Superior writing and editing skills, including crafting compelling narratives for executive audiences.

* Deep knowledge of social media platforms, content trends, and thought leadership best practices preferred.

* Experience working in or with newsroom-style content teams preferred.

* Proficiency with AI-powered content tools (e.g., HubSpot, Remix AI), content management systems, and analytics dashboards preferred.

* Strong leadership and collaboration skills with the ability to influence across functions and levels preferred.

* Comfort working in fast-paced environments with multiple stakeholders and competing deadlines preferred.

* Experience managing editorial calendars and a high-volume content pipeline preferred.

* Passion for storytelling, innovation, and elevating brand voice in meaningful, measurable ways preferred.

This job posting will remain open a minimum of 72 hours and on an ongoing basis until filled.

EEO/Disabled/Veterans

**Job** Marketing/Communications

**Primary Location** US-MO-Kansas City

**Schedule:** Full-time

**Travel:** Yes, 25 % of the Time

**Req ID:** 252989

**Job Hire Type** Experienced #LI-SS #COR N/A