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Herkimer College is seeking a creative, dynamic, and highly motivated Assistant Director of Marketing and Communications. This full-time position plays a key role in building brand visibility and advancing the College's mission through engaging content, strategic communications, and innovative marketing.

Major responsibilities:

+ Develop compelling written and visual content for print, digital, social media, video, and web platforms.

+ Lead the College's social media strategy-content creation, engagement, monitoring, and analytics.

+ Research and secure opportunities for positive media coverage; write press releases, articles, and features.

+ Assist with website content management, ensuring accuracy, accessibility, and SEO optimization.

+ Support the planning and promotion of campus events, including press conferences, award ceremonies, and community engagements.

+ Supervise and mentor student content creators and interns.

+ Collaborate across departments to ensure consistent messaging and brand alignment.

Job Requirements:

Qualifications:

+ Bachelor's degree in communications, public relations, marketing, journalism, or a related field required; Master's degree preferred.

+ Proven experience in communications, marketing, PR, or journalism.

+ Demonstrated success managing professional social media accounts.

+ Strong writing, editing, and storytelling skills across multiple platforms.

+ Ability to thrive in a fast-paced environment with shifting priorities.

Additional Information:

Salary range: $47,916 - $71,874 (commensurate with qualifications and experience)