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OAL OFFICE CAMPAIGN COORDINATOR

Date: Sep 5, 2025

Req ID: 52644

Location:

Little Rock, AR, US, 72201

Category: DFA - OFC OF ARKANSAS LOTTERY

Anticipated Starting Salary: $69,395

Position Number: 22161779

County: Pulaski

Posting End Date: 9/11/2025

Anticipated Starting Salary: $69,395

Office of Arkansas Lottery

Preferred Qualifications:

2 years of supervisory or leadership experience.

2 years of experience in claims management, or operational management.

2 years of experience in licensing, regulatory compliance, or customer service.

Bachelor's degree in Business Administration, Finance, Marketing, Communications or a related field. Notary Public in good standing.

Position Specifics:

We are seeking a qualified professional to serve as both the Claims Center Manager and the Licensing Manager working within a fast-pated, mission-driven environment. This position plays a key role in ensuring the Integrity and efficiency of our lottery services. Whether overseeing the secure and accurate processing of player claims, or coordinating licensing for retail partners, this role supports our commitment to operational excellence and public trust. Ideal candidates will be able to handle multiple objectives simultaneously, be able to work efficiently and effectively, bring strong communication, leadership, compliance knowledge, customer service and a dedication to serving Arkansans through innovative and responsible lottery practices.

Primary responsibilities of the Licensing Manager includes overseeing all aspects of the application processes for initial license issuance, renewals, and modifications for AR lottery retailers; developing and maintaining efficient systems for managing all licensing processes, reviewing license applicants' crimlnal history and financial backgrounds to ensure compliance with AR law and license requirements; developing, implementing and updating policies and procedures related to the licensing processes; and supervising a team of licensing staff.

Primary responsibilities of the Claims Center Manager include overseeing the timely and accurate processing of lottery prize claims submitted by winners; managing the verification process for winners; ensuring that prize payouts are made accurately and efficiently; and supervising a team of claims center staff.

The mission of the Department of Finance and Administration is to provide Arkansas citizens convenient, effective, and courteous service which will encourage voluntary compliance with tax, license, and child support laws.

Position Information

Job Series:Lottery

Classification:OAL Office Campaign Coordinator – Career Path

Class Code:LLO26P

Pay Grade:SGS09

Salary Range:$69,395 - $102,705

Job Summary

The Office of Arkansas Lottery (OAL) Marketing Outreach and Campaign Coordinator is a key position responsible for the planning, development and execution of advertising campaigns and outreach opportunities that promote the mission, games, and initiatives of the Arkansas Scholarship Lottery. This role involves collaborating with marketing team and other internal teams to develop, implement, evaluate, and optimize successful campaigns and events aimed at responsibly increasing awareness, engagement, and revenue for the Arkansas Scholarship Lottery.

Primary Responsibilities

Collaborate with senior leadership, marketing, sales, and gaming teams to develop effective, data-driven campaign strategies and tactics that align with the Arkansas Scholarship Lottery’s goals and objectives. Create clear campaign goals, target audience identification, and key performance indicators (KPIs) to track the success of each campaign. Work with advertising agency to develop effective creative concepts, messaging, and themes for OAL campaigns that engage and resonate with the Arkansas public. Manage the campaign timeline, including setting milestones, deadlines, and task delegation to ensure that all activities are completed efficiently and on time. Coordinate with the advertising agency and cross-functional teams to integrate campaign efforts across all platforms, including print, digital, social media, television, radio, outdoor, and events. Manage and cultivate a compelling presence on social media platforms, showcasing players, winners, scholarship recipients, and other stakeholders, collaborating with the advertising agency to create content for major social platforms. Ensure that campaign materials are aligned with the Arkansas Scholarship Lottery’s branding and regulatory guidelines. Oversee the execution of campaign elements across multiple channels, ensuring consistency and accuracy in messaging. Identify and develop outreach opportunities to integrate OAL branding at events, working with vendors, sponsors, and community partners that maximize promotional exposure with media placement, signage, and other marketing elements. Act as key liaison with promotions partners and manage brand/university partnerships, events, and sponsorships, including establishing partner relationships and negotiating sponsorship agreements. Coordinate with retail partners, university partners, community partners, and other stakeholders to facilitate the distribution and promotion of campaign materials. Strategically research and purchase promotional products for giveaways at partnership events through the state procurement process. Maintain and control promotional products inventory. Monitor campaign performance through analytical tools and track KPIs to evaluate the effectiveness of each campaign. Evaluate campaign performance and provide recommendations for optimizing campaigns in real time based on data and feedback. Generate reports on campaign performance, highlighting successes, challenges, and lessons learned for future campaigns. Conduct post-campaign analysis to assess outcomes and return on investment (ROI). Lead marketing team and volunteers to promote the Arkansas Scholarship Lottery at outreach events, including planning and preparation, event participation, and wrap-up. May include some overnight and weekend travel. Perform other duties as assigned.

Knowledge and Skills

Strong written and verbal communication skills with the ability to convey complex ideas clearly and persuasively. Proficiency in writing and proofreading press releases, campaign briefs, newsletters, and other promotional materials. Exceptional organizational skills with the ability to manage multiple campaigns simultaneously, prioritize tasks, and meet deadlines. Experience in developing and managing campaign timelines and budgets. Work with advertising agency to develop and execute innovative and effective campaign concepts, utilizing various media platforms to engage target audiences. Proficiency in data analysis and the ability to use metrics and KPIs to assess campaign performance and make data-driven adjustments. Strong interpersonal skills and the ability to work effectively with cross-functional teams, stakeholders, players, community partners, and external vendors. High attention to detail in all aspects of campaign management, from content creation to vendor coordination and compliance with regulations..

Minimum Qualifications

A Bachelor’s degree in marketing, Communications, Public Relations, Business Administration, or a related field is required, plus three (3) years of experience in campaign management, marketing, or a related field. Other job-related education and/or experience may be substituted.

Licensure/Certifications

N/A OTHER JOB RELATED EDUCATION AND/OR EXPERIENCE MAY BE SUBSTITUTED FOR ALL OR PART OF THESE BASIC REQUIREMENTS, EXCEPT FOR CERTIFICATION OR LICENSURE REQUIREMENTS, UPON APPROVAL OF THE QUALIFICATIONS REVIEW COMMITTEE.

The State of Arkansas is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, pregnancy, age, disability, citizenship, national origin, genetic information, military or veteran status, or any other status or characteristic protected by law.

ONLY COMPLETED APPLICATIONS WITH WORK HISTORY WILL BE ACCEPTED.

Applications must include complete work history and references. A resume may accompany the state application but will not be substituted for any part of the application. False, misleading, or incomplete statements may result in disciplinary action and possible termination.

Veteran Preference: A copy of a DD-214 must be submitted to the Hiring Official at the time of interview to be considered for Veteran Preference.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E-Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS at (888) 897-7781 or dhs.gov/e-verify.

Nearest Major Market:Little Rock