• Data Analyst, Specialist

    Vanguard (Malvern, PA)


    Responsibilities:

    + Execute flawlessly on marketing attribution products to build analytic insights that shape marketing strategy.

    + Partner with marketing, data science, and data engineering teams to define and deliver attribution solutions that drive business impact.

    + Translate marketing and business questions into analytical approaches, ensuring alignment with data availability, modeling capabilities, and business goals.

    + Evangelize attribution methodologies and experimentation best practices across the organization.

    + Run monthly marketing performance assessments and “what if” scenarios.

    + Build consensus and influence senior stakeholders to gain confidence in methodology and drive towards a solution.

    + Ensure attribution products are scalable, accurate, and actionable across digital and offline channels.

    + Participate in special projects and perform other duties as assigned.

    Qualifications:

    + Deep understanding of digital marketing ecosystems, including channels, platforms, and measurement strategies.

    + Proven experience with Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and A/B testing or causal inference frameworks.

    + Strong technical fluency in data, analytics, and modeling concepts; ability to collaborate effectively with data scientists and engineers.

    + Exceptional communication and stakeholder management skills.

    + Minimum of eight years of related work experience with five years in advanced marketing optimization

    + Undergraduate degree or equivalent combination of training and experience.

     

    Special Factors

     

    Sponsorship

     

    Vanguard is not offering visa sponsorship for this position.

     

    About Vanguard

     

    At Vanguard, we don't just have a mission—we're on a mission.

     

    To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.

     

    How We Work

     

    Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.