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Social Media and Brand Manager

At Britelife Recovery, our brand is more than a logo, it’s a promise of hope, healing, and transformation. As our Social Media and Brand Manager, you will play a key role in shaping how people experience that promise. This position be responsible for building a consistent and emotionally resonant brand presence across all channels, including social media. It requires both creativity and compassion, with a strong understanding of the unique sensitivities surrounding mental health and substance use treatment. Through thoughtful strategy, storytelling, and visual identity, you will help strengthen our voice in the recovery community, reduce stigma, and encourage individuals to seek the care they deserve. This role blends creative direction with digital engagement, making it ideal for someone who thrives at the intersection of empathy and innovation.

What we provide you!!

+ Comprehensive Benefits Package: Enjoy a fully sponsored Health plan through United Healthcare, ensuring your health needs are met with ease and quality.

+ Additional Insurance Coverage: Access dental/vision insurance, accident insurance, short-term disability insurance, critical illness insurance, cancer insurance, and life insurance for comprehensive protection.

+ Generous Leave Policy: Benefit from 40 hours of sick time and 80 hours of vacation annually, supporting your work-life balance and well-being.

+ Holiday Benefits: Salaried employees receive 9 paid holidays, while hourly workers earn time and a half for holidays worked.

+ Employee Assistance Program (EAP): Gain access to emotional and work-life counseling, financial guidance, legal resources, and health and benefit services through our comprehensive EAP.

+ Shift Differential: Receive additional compensation for your dedication with our shift differential program.

+ Staff Development: Engage in our solid staff development program, fostering continuous growth and skill enhancement.

+ Supportive Environment: Thrive in a great working environment that encourages collaboration, creativity, and mutual support.

+ Career Growth: Explore endless growth opportunities and the chance to make a positive impact not only in our clients' lives but also in the recovery community.

+ Continuing Education: Tuition reimbursement opportunities.

+ And More: Discover even more benefits and perks that make BriteLife Recovery a rewarding place to work.

What will you be doing & what tasks are required?

+ This position is Full Time, 40 hours per week Remote but can include occasional travel to all Britelife locations in Pennsylvania, South Carolina, and New York.

+ Define, develop and implement brand strategies that reflect the organization’s mission, clinical excellence, and patient-centered approach.

+ Ensure brand consistency across marketing, advertising, referral networks, outreach, admissions, and internal communications.

+ Define and execute a comprehensive social media strategy that highlights patient success stories (with confidentiality protections), staff expertise, program offerings, and community involvement.

+ Monitor and analyze social media performance metrics to optimize content and improve engagement.

+ Develop and execute a strategic social media and own media presence that builds awareness, trust, and engagement across key audiences.

+ Collaborate with clinical, admissions, outreach, and leadership teams to ensure messaging is accurate, compliant, and aligned with ethical standards.

+ Create branded materials (brochures, fact sheets, educational resources, infographics, newsletters, videos, digital content etc.) that are trauma-informed and culturally sensitive.

+ Lead and manage internal branding associates, providing mentorship, feedback, and project oversight to ensure cohesive execution of brand initiatives.

+ Provide training and guidance to staff on appropriate use of branding and social media to safeguard patient privacy and HIPAA compliance.

+ Manage and update brand guidelines to ensure consistency in tone, language, and visual identity across all platforms.

+ Monitor brand perception and reputation through analytics, stakeholder/community feedback, and surveys; address any misinformation or negative perceptions promptly.

+ Lead initiatives to enhance visibility at local, state, and national levels, including participation in awareness campaigns (Recovery Month, Mental Health Awareness Month, etc.).

+ Stay current on behavioral health trends, regulatory considerations, and best practices in digital engagement specific to healthcare and recovery services the strategy and execute social media and social content channels

What we need from you?

+ Bachelor’s degree in marketing, Communications, Branding, or related field.

+ 5+ years of experience in brand strategy, ideally in healthcare, behavioral health, or recovery industries.

+ Strong understanding of brand development, positioning, and audience engagement.

+ Excellent written, verbal, and visual communication skills.

+ Proficiency in branding tools and design software (e.g., Adobe Creative Suite, Canva).

+ Experience with digital marketing platforms, including social media and web content management.

+ Passion for mental health and recovery advocacy is a plus.

Core Competencies:

+ Creative Thinking

+ Empathy & Emotional Intelligence

+ Strategic Planning

+ Attention to Detail

+ Collaboration & Communication

+ Brand Storytelling

Key Competencies:

+ Effective communication skills (verbal and written)

+ Ability to pay attention to detail

+ Ethical conduct/credibility

+ Knowledge of office practices and procedures

+ Knowledge of recordkeeping systems and filing methods

Physical Requirements and Environmental Conditions:

+ Ability to lift to 25 pounds.

+ Ability to walk up and down stairs during emergency drills or situations.

+ He has no mental, nervous, organic, or functional disease or psychiatric disorder likely to interfere with his/her ability to drive safely (I.E. holding a medical marijuana card.)

EEO Statement

All BLR subsidiaries are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates. BLR subsidiaries are equal opportunity employers and as such, openly support and fully commit to recruitment, selection, placement, promotion and compensation of individuals without regard to race, color, religion, age, sex (including pregnancy, gender identity, and sexual orientation), genetic information, national origin, disability status, protected veteran status or any other characteristic protected by federal, state or local laws. We believe that diversity and inclusion among our teammates is critical to our success.