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Social Media and Partnerships Coordinator

Wayne State University is searching for an experiencedSocial Media and Partnerships Coordinatorat its Detroit campus location.

Wayne State is a premier, public, urban research university located in the heart of Detroit, Michigan where students from all backgrounds are offered a rich, high-quality education. Our deep-rooted commitment to excellence, collaboration, integrity, diversity and inclusion creates exceptional educational opportunities which prepare students for success in a global society.

Essential functions (job duties):

Job Purpose

The Social Media and Partnerships Coordinator is responsible for supporting the Associate Director, Social Media and Partnerships in creating and curating an engaging and authentic social presence for the university. This role involves creating relevant and engaging content across social media platforms, social listening and fostering interactions with our audience to promote brand awareness and positive opinion. The Social Media and Partnerships Coordinator will work directly with content producers across the university to ensure cohesive and effective communication across all digital channels. This role also supports the Associate Director with the university’s partnership agreements.

Essential Functions

Define, develop, and curate engaging content for social media platforms. Collaborates with teams to ensure all content aligns with brand voice/vision/campaign.

Engage with relevant audiences to build following and increase student enrollment; monitor and report on social media conversations and trends.

Track, report, analyze social media campaigns to assess the effectiveness of campaigns and adjust strategies accordingly.

Provide marketing and communications support for partner agreements.

Participate in the training of other communicators on effective use of social media.

Perform other related duties as assigned.

WORK CONTEXT

Job Reports to: Associate Director.

Leadership Accountability: Implements operating plans.

Customer Accountability: Interfaces with customers outside the S/C/D.

Freedom to Act: Subject to general input from supervisor.

Qualifications:

MINIMUM QUALIFICATIONS

Education

Bachelor's degree.

Bachelor's degree in Marketing, New Media, Communications, or a related field.

Graduation from an accredited college or university or an equivalent combination of education and/or experience.

Experience

Intermediate (3 to 4 years job-related experience).

Knowledge, Skills and Abilities

Working understanding of social media management and content creation strategies for various social platforms.

Knowledge of social media campaign management, assessment and listening tools.

Experience in data-driven decision-making.

Ability to deliver creative content (text, image, and video) in a proactive and impactful way.

Ability to grasp future trends in digital technologies and act proactively.

Strong written and verbal communication skills, with the ability to engage diverse audiences.

Curious and eager to learn new skills as social trends evolve, ensuring branded content is relevant for each channel.

Collaborative and able to work with cross-functional teams to maximize content creation and promotion with various campus partners.

Excellent organizational and multitasking abilities, with a strong attention to detail.

School/College/Division:

H73 - University Relations

Primary department:

H8711 - VP Marketing & Communications

Employment type:

+ Regular Employee

+ Job type: Full Time

+ Job category: Staff/Administrative

Funding/salary information:

+ Compensation type: Annual Salary

Working conditions:

Normal office environment.

Job openings:

+ Number of openings: 1

+ Reposted position: No

Background check requirements:

University policy requires certain persons who are offered employment to undergo a background check, including a criminal history check, before starting work. If you are offered employment, the university will inform you if a background check is required.