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Minimum qualifications:

+ Bachelor's degree or equivalent practical experience.

+ 6 years of experience in product research in an applied research setting, or similar.

+ Experience with qualitative research methods (e.g., interviews, ethnography, usability studies).

+ Experience in programming languages used for data manipulation and computational statistics (e.g., Python, R, MATLAB, C++, Java, or Go).

Preferred qualifications:

+ Master's degree or PhD in Human-Computer Interaction, Cognitive Science, Statistics, Psychology, Anthropology, or related field.

+ Experience with quantitative methods and data analysis, including statistical analysis, modeling, and behavioral (logs) analysis.

+ Experience using SQL or other data querying languages to analyze datasets and behavioral logs.

+ Experience applying a variety of research methodologies (e.g., interviews, focus groups, field and lab studies, diary studies, and surveys) and an understanding of their strengths/limitations.

+ Experience working in user trust, areas with high sensitivity or regulation, or an understanding of the regulatory landscape.

At Google, we follow a simple but vital premise: "Focus on the user and all else will follow." User Experience Researchers (UXRs) make this possible.

Google User Experience (UX) is made up of multi-disciplinary teams of UX Designers, Researchers, Writers, Content Strategists, Program Managers, and Engineers: we care deeply about the people who use our products. The UX team plays an integral part in gathering insights about the needs, attitudes, emotions, and behaviors of people who use our products to inspire and inform design. We collaborate closely with each other and with engineering and product management to create industry-leading products that deliver value for the people who use them, and for Google’s businesses.

As a User Experience Researcher (UXR), you’ll help your team of UXers, product managers, and engineers understand user needs. You’ll work with stakeholders across functions and levels and have impact at all stages of product development. You’ll play a critical role in creating useful, usable, and delightful products. You’ll explore user behaviors and motivations by conducting primary research such as field studies, interviews, diary studies, participatory workshops, ethnography, surveys, usability testing, and logs analysis.

The UXR community at Google is unique and will help you do your best work. You’ll have the opportunity to work with and learn from UXRs across Google through regular meetups, mentor programs, and access to internal research tools.

Google Ads is helping power the open internet with the best technology that connects and creates value for people, publishers, advertisers, and Google. We’re made up of multiple teams, building Google’s Advertising products including search, display, shopping, travel and video advertising, as well as analytics. Our teams create trusted experiences between people and businesses with useful ads. We help grow businesses of all sizes from small businesses, to large brands, to YouTube creators, with effective advertiser tools that deliver measurable results. We also enable Google to engage with customers at scale.

The US base salary range for this full-time position is $151,000-$222,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google (https://careers.google.com/benefits/) .

Responsibilities:

+ Lead a research program to generate user insights by developing research road maps, allocating resources, and maintaining alignment with long-term objectives.

+ Partner with Program Managers and Policy to understand themes across upcoming regulations, and collaborate with UX colleagues across Ads to identify knowledge gaps of user needs and perceptions for consumers, advertisers, and publishers.

+ Conduct and analyze research to understand user needs, behaviors, and goals through a mixed-methods approach. Design and execute both qualitative studies (interviews, ethnography, usability studies), large-scale quantitative surveys, and behavioral analysis of user logs to provide a comprehensive view.

+ Help elevate stakeholder awareness of the user experience by building empathy and bringing the user to life through compelling research findings and implications.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also https://careers.google.com/eeo/ and https://careers.google.com/jobs/dist/legal/OFCCP_EEO_Post.pdf If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form: https://goo.gl/forms/aBt6Pu71i1kzpLHe2.