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Role Overview: We are seeking a proactive and results-driven Centralized Inside Sales Representative to join our Lioher West Coast team. In this role, you will be a key driver of sales across all Lioher Centers by converting leads, reactivating dormant accounts, and supporting strategic sales initiatives. The ideal candidate thrives in a fast-paced, customer-focused environment and brings experience in cabinetry or a similar industry. This role offers the opportunity to shape and enhance our commercial processes from the ground up. Key Responsibilities: Sales Engagement & Lead Management * Actively manage inbound leads: initiate contact, open accounts, and guide prospects through to order placement. * Respond immediately to high-priority leads to maximize conversion opportunities. * Perform outbound prospecting using internal databases to generate and capture new business. * Expand the active client base by reactivating dormant or at-risk accounts. * Support promotional campaigns and traffic-driving initiatives to boost event participation and sales activity. System Maintenance & Data Management * Maintain accurate and up-to-date customer records in CRM/ERP systems. * Continuously enhance customer profiles with relevant information to ensure high-quality data for reporting and decision-making. Performance & Process Development * Achieve daily performance goals, consistently meeting or exceeding assigned quotas. * Contribute actively to developing and improving commercial processes. Qualifications & Requirements: * Fluent in English * Spanish speaking is a plus but not required. * Experience with CRM systems (Salesforce, NetSuite) and ERP platforms commonly used in manufacturing or distribution is a strong plus. * Self-motivated, organized, and goal-oriented, with the ability to thrive in a fast-paced industrial sales environment. * Comfortable reviewing technical catalogs, architectural plans, and guiding clients in selecting the right solutions. * Excellent phone communication and persuasive skills. * Ability to confidently explain product specifications, lead times, installation processes, and post-sales support. * Solid understanding of cabinetry manufacturing processes, product terminology (panels, finishes, edge banding), and common customer profiles (dealers, designers, installers, contractors). * Proven track record in inside sales or tele-sales, preferably in cabinetry, woodworking, or building materials industries.