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Job Description

This role supports the Personalization and Deployment team in executing targeted and automated communications across multiple channels, including Email, SMS, Push Notifications, and Direct Mail. The position collaborates cross-functionally with teams such as Engagement, Data Engineering, IT Marketing, Loyalty, Market Research, and Creative to bring marketing strategies to life. The role also contributes to campaign management efforts within the Customer Marketing group, helping to advance the annual roadmap. Some of the key tasks and day-to-day responsibilities include:

• Interpret marketing segmentation strategies and campaign goals from requirement documents and translate them into actionable workflows using marketing automation tools.

• Execute, monitor, and manage multi-channel campaigns (Email, SMS/Push, Direct Mail) within the marketing automation platform.

• Maintain project timelines and task lists using project management tools to ensure deadlines are consistently met.

• Collaborate with technical and marketing teams to define and secure necessary data, creative assets, and business requirements for effective targeting and segmentation.

• Develop and distribute weekly performance reports to leadership and cross-functional teams.

• Document process updates and maintain training materials for the Personalization team.

• Lead internal and external meetings focused on campaign development, execution, and personalization initiatives.

• Work with Data Science and Analytics teams to identify testing opportunities, build segmentation strategies, and manage control groups for A/B testing.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to [email protected] learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

Skills and Requirements

• 2+ years of experience in Marketing, Advertising, or IT

• Strong understanding of retail, consumer packaged goods (CPG), or marketing agency businesses are preferred but not required

• Bachelor's degree in Business, IT, or Marketing. Any suitable combination of education and experience will be considered

• Experience with Marketing Automation and Campaign Management systems such as Adobe Campaign, Salesforce Marketing Cloud, Zeta Marketing, Braze, Hubspot, Klaviyo, etc.

• Experience with Project Management systems such as Asana, Workfront, Wrike, JIRA, etc.

• Proficiency in Microsoft Office products.

• Outstanding attention to detail and timeline management.

• Ability to work with cross-functional teams to gather necessary information to execute a campaign. • Experience with SQL null

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to [email protected].