• Marketing Director

    SCI Shared Resources, LLC (Plantation, FL)


    Our associates celebrate lives. We celebrate our associates.

     

    Consider the possibilities of joining a Great Place to Work!

     

    We’re seeking a strategic and data-driven Director of SEM and Advertising to lead and scale our paid and organic search efforts. As a key leader in our marketing team, you'll be responsible for driving sales opportunities and maximizing ROI across all search channels.

    Key Responsibilities:

    Strategy & Leadership:

    + Own and develop the national SEM and SEO strategy aligned with business goals.

    + Champion best practices across SEM and SEO.

    + Evaluate and onboard new tools, platforms, and agency partners to support execution and innovation.

    + Collaborate daily with other members of the demand generation, content, training and sales teams to align efforts across the funnel.

    Paid Search (SEM) :

    + Manage and optimize multi-million-dollar budgets across Google Ads, Bing, YouTube, and other paid search platforms.

    + Test and scale campaigns across different stages of the funnel.

    + Drive improvements in CAC, CPL and ROAS

    Organic Search (SEO):

    + Develop and execute scalable SEO strategies to improve rankings, organic traffic, and conversion rates.

    + Launch and refine retargeting and brand protection campaigns to improve mid-funnel conversion.

    + Monitor SEO performance and continuously identify opportunities to improve domain authority and keyword visibility.

    Analytics & Optimization :

    + Define KPIs and reporting frameworks, own performance dashboards.

    + Leverage A/B testing and data-driven insights to iterate quickly.

    + Build forecasting models to estimate search investment impact on pipeline and revenue goals.

    + Report weekly/monthly/quarterly results with actionable recommendations for improvement.

    Qualifications:

    + 7–10+ years of experience in digital marketing with deep expertise in both SEM and SEO.

    + Proven success driving online growth for a company, ideally in the $50M–$500M ARR range.

    + Strong understanding of attribution models, lead scoring, and full-funnel performance metrics.

    + Experience managing 6–7 figure paid media budgets.

    + Proficiency with Google Ads, Google Analytics, Google Search Console, SEMrush/Ahrefs, HubSpot, Salesforce (or similar platforms).

    + Strong analytical skills, with experience in building executive-level dashboards and reports.

    + Excellent leadership and communication skills.

     

    Postal Code: 33317

     

    Category (Portal Searching): Marketing and Advertising

     

    Job Location: US-FL - Plantation

     

    Job Profile ID: N00129

     

    Time Type: Full time

     

    Location Name: Neptune Corporate Office