• Senior Digital Marketing Specialist

    Kemper (Chicago, IL)


    Location(s)

     

    Chicago, Illinois, McAllen, Texas, P&C-Butterfield Road-Downers Grove-IL-AAC

     

    Details

     

    _Kemper is one of the nation’s leading specialized insurers. Our success is a direct reflection of the talented and diverse people who make a positive difference in the lives of our customers every day. We believe a high-performing culture, valuable opportunities for personal development and professional challenge, and a healthy work-life balance can be highly motivating and productive. Kemper’s products and services are making a real difference to our customers, who have unique and evolving needs. By joining our team, you are helping to provide an experience to our stakeholders that delivers on our promises._

    Position Summary:

    We are seeking a results-driven **Senior Digital Marketing Specialist** to oversee alternative distribution channels and optimize lead generation strategies. This role will be responsible for campaign execution, vendor management, and financial performance, ensuring growth in insurance lead acquisition while maintaining compliance with industry regulations.

    Position Responsibilities:

    Lead Generation & Campaign Management

    + Manage 25+ lead vendor relationships for Kemper Auto’s in-house agencies.

    + Launch, scale, and optimize campaigns across calls (in-bound/ out-bound), web leads, and digital platforms.

    + Adjust bids, budgets, and target filters to maximize ROI.

    + Manage allotted lead purchasing budget

    + Validate lead vendor invoicing

    Performance Monitoring & Optimization

    + Track and report on KPIs (CPL, CPA, conversion rate, ROI) weekly/monthly.

    + Identify underperforming channels; implement and report on corrective actions taken.

    + Test new digital traffic sources and distribution strategies to optimize growth potential.

    Cross-Functional Collaboration

    + Work with in-house agencies and state product teams to align lead flow with capacity and growth initiatives.

    + Collaborate with Legal for contract execution.

    + Attend national insurance/marketing conferences for vendor development.

    + Occasionally attend company led marketing events.

    Compliance & Strategic Growth

    + Ensure compliance with TCPA, CMS, and insurance-specific regulations.

    + Maintain lead quality and vendor compliance standards.

    + Position alternative distribution as a primary revenue growth driver.

    Position Qualifications:

    + 5+ years of experience with insurance sales, digital marketing, performance marketing, or lead generation bids, specifically within the P&C Industry

    + Proven track record of managing multi-channel lead generation campaigns (calls, transfers, referrals, web leads, affiliate/vendor marketing).

    + Hands-on experience with budget optimization, bid management, and ROI-driven campaign scaling.

    + Experience managing **20+ third-party vendors, affiliates, or partner networks** simultaneously.

    + Skilled in **negotiating contracts, validating invoices, and holding vendors accountable** to quality and compliance standards.

    + Ability to build strong vendor relationships through **conference networking and ongoing collaboration**

    + Strong analytical background with **deep knowledge of CPL, CPA, CAC, ROI, and conversion rate optimization** **.**

    + Experience with **data dashboards, marketing analytics tools, and reporting** for leadership.

    + Capable of identifying underperforming sources and implementing corrective actions quickly.

    + Familiarity with **TCPA, CMS, and insurance/financial marketing regulations** **.**

    + Experience partnering with **Legal and Compliance teams** to ensure campaign integrity.

    + History of implementing **quality assurance checks** across digital and vendor channels.

    + Demonstrated experience managing **$5M+ annual marketing budgets** **.**

    + Sponsorship is not accepted for this opportunity.

    + The range for this position is $77,100 to $128,500. When determining candidate offers, we consider experience, skills, education, certifications, and geographic location among other factors. This job is eligible for an annual discretionary bonus and Kemper benefits (Medical, Dental, Vision, PTO, 401k, etc.)

    + This position is a hybrid role and can be worked out of our Downers Grove, IL, Chicago, IL or McAllen, Texas office.

     

    Kemper at a Glance

     

    The Kemper family of companies is one of the nation’s leading specialized insurers. With approximately $13 billion in assets, Kemper is improving the world of insurance by providing affordable and easy-to-use personalized solutions to individuals, families and businesses through its Kemper Auto and Kemper Life brands. Kemper serves over 4.7 million policies, is represented by approximately 24,000 agents and brokers, and has approximately 7,500 associates dedicated to meeting the ever-changing needs of its customers. Learn more at Kemper.com .

     

    *Alliance United Insurance Company is not rated.

     

    _We value diversity and strive to be an employer of choice. An Equal Opportunity Employer, M/F/D/V_

    Our employees enjoy great benefits:

    • Qualify for your choice of health and dental plans within your first month.

    • Save for your future with robust 401(k) match, Health Spending Accounts and various retirement plans.

    • Learn and Grow with our Tuition Assistance Program, paid certifications and continuing education programs.

    • Contribute to your community through United Way and volunteer programs.

    • Balance your life with generous paid time off and business casual dress.

    • Get employee discounts for shopping, dining and travel through Kemper Perks.