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Overview

The PenFed Foundation for Military Heroes is dedicated to supporting military service members, veterans, and their families. By joining our team, you will have the opportunity to make a meaningful difference in the lives of those who have served our country. We offer a collaborative and inclusive work environment where your skills and passion can thrive. At The PenFed Foundation for Military Heroes, you will be part of a mission-driven organization that values innovation, dedication, and the well-being of our community. Join us and be a part of a team that is committed to making a positive impact every day. The PenFed Foundation for Military Heroes is hiring a (Hybrid) Senior Manager, Marketing at our Tysons, Virginia location. The Senior Manager, Marketing role leads the development and execution of bold, cohesive, and mission-driven marketing strategies that amplify the Foundation’s voice, strengthens audience engagement, and drives support for our programs. This role will guide all visual, narrative, and digital communications to ensure alignment with the Foundation’s values, goals, and commitment to expanding the Foundation’s mission. The Senior Manager will develop a strategic marketing plan to grow awareness, inspire action, and build trust across diverse communities.

Responsibilities

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This is not intended to be an all-inclusive list of job duties and the position will perform other duties as assigned.

Marketing Strategy & Campaigns

+ Develop and oversee marketing strategies that reflect the Foundation’s mission, values, and voice.

+ Ensure messaging consistency across all channels and materials.

+ Design and execute multi-channel campaigns that promote events, programs, fundraising efforts, and awareness goals.

+ Analyze performance metrics and audience data to optimize messaging and reach.

+ Collaborate across departments to support program launches and initiatives with strong marketing strategies.

Content & Storytelling

+ Oversee content creation for web, social, video, print, and email marketing.

+ Shape a storytelling framework that highlights impact, donor support, community voices, and mission-driven results.

+ Manage the editorial calendar to ensure timely, compelling, and mission-aligned content.

Digital Presence

+ Oversee website strategy, user experience, and content updates.

+ Lead social media strategy to increase engagement and grow community.

+ Ensure marketing tools are optimized to advance the Foundation’s mission.

Leadership & Collaboration

+ Manage and mentor a team of designers and content creators.

+ Partner and collaborate with the Foundation’s Development, Programs, and Executive teams to align goals and messaging.

+ Serve as a key representative of the Foundation’s mission internally and externally.

Qualifications

Equivalent combination of education and experience is considered.

+ 10 years of experience in marketing or communications (nonprofit experience preferred).

+ Proven success in creating and managing integrated marketing campaigns.

+ Excellent written, visual, and verbal storytelling skills.

+ Strong understanding of audience segmentation, engagement strategy, and digital marketing tools.

+ Collaborative leadership style with experience managing stakeholders, creatives and partners.

+ Strong track record for delivering strategies with a passion for mission-driven work and social impact.

Preferred Skills:

+ Experience with Adobe Creative Suite, Canva, or design software.

+ Familiarity with Mailchimp or other email platforms.

+ Experience with website building and content management platforms.

Supervisory Responsibility

This position will require supervisory responsibility of multiple staff members.

Licenses and Certifications

There are no additional certifications required.

Work Environment

While performing the duties of this job, the employee may be regularly exposed to an indoor office setting with moderate noise.

*Most roles require working in an office setting with moderate noise and the ability to lift 25 pounds.*

Travel

Ability to travel up to 25% of the time is required.

About Us

Established in 1935, PenFed today is one of the country’s strongest and most stable financial institutions with over 2.9 million members and over $31 billion in assets. We serve members in all 50 states and the District of Columbia, as well as in Guam and Puerto Rico. We are federally insured by NCUA and we are an Equal Housing Lender. We are available to members worldwide, via the web, seven days a week, twenty-four hours a day. We provide our employees with a lucrative benefits package including robust medical, dental and vision plan options, plenty of paid time off, 401k with employer match, on-site fitness facilities at our larger locations, and more. Equal Employment OpportunityPenFed management will maintain and observe personnel policies which will not discriminate or permit harassment or retaliation against a person because of race, color, creed, age, sex, gender, gender identity, gender expression, religion, national origin, ancestry, marital status, military or veteran status or obligation, the presence of a physical and/or mental disability or medical condition, genetic information, sexual orientation, and all statuses protected by applicable state or local law in all recruiting, hiring, training, compensation, overtime, position classifications, work assignments, facilities, promotions, transfers, employee treatment, and in all other terms and conditions of employment. PenFed will also prohibit retaliation against individuals for raising a complaint of discrimination or harassment or participating in an investigation of same. PenFed will also reasonably accommodate qualified individuals with a disability so that they can apply for a job or perform the essential functions of a job unless doing so causes a direct threat to these individuals or others in the workplace and the threat cannot be eliminated by reasonable accommodation or if the accommodation creates an undue hardship to PenFed. Contact human resources (HR) with any questions or requests for accommodation at 402-639-8568.

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