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Thank you for your interest in careers at AAFP!

The American Academy of Family Physicians and its chapters proudly represent more than 128,300 family physician, resident, and medical student members. Family physicians play a critical role in improving the health of patients, families, and communities across the United States.

The AAFP is committed to helping family physicians improve the health of Americans by **_advancing the specialty of family medicine, saving members time, and maximizing the value of membership_** . Our focus every day is to help family physicians spend more time doing what they do best: providing quality and cost-effective patient care. The AAFP delivers value to its members through each of its strategic priorities.

Summary

Hours: Monday-Friday (hybrid)

Additional hours as needed

Travel: Possible 3-5 days travel annually

Job Description

When you join the American Academy of Family Physicians (AAFP), you are at the center of transforming health care. You are on the leading edge of ensuring family doctors have what they need to adapt, and you are part of a legacy that has been instrumental in improving and advocating for family medicine since 1947. Make an impact that matters. Be Team AAFP.

SUMMARY OF RESPONSIBILITIES:

The senior marketing channel strategist will lead the planning and execution of omnichannel digital campaigns for educational products targeted at family physicians. The role has a foundation in product marketing strategy, digital channel execution, and campaign performance. The role will support Paid Media and Email Marketing for educational products and collaborate with organic social, content strategy, website strategy and user experience to drive revenue goals upward. Serves as a key liaison across marketing, communications and product teams to ensure alignment on messaging, targeting, delivery and interpreting effectiveness.

Key responsibilities include:

For medical education products, lead the design, execution and optimization of all email campaigns in HubSpot, including drip campaigns, automated workflows, customer journeys, transactional and ad hoc sends—aligned to the user lifecycle and product goals.

Manage and coordinate the strategic marketing calendars, and/or campaign plans for product launches, renewals, and promotions. Maintain detailed campaign documentation, including briefs, timelines, asset needs and approval workflows.

For products, develop and refine audience segmentation, A/B testing strategies, and performance analytics to improve engagement, ensure deliverability and compliance, and drive higher conversion and retention across all email marketing efforts.

In coordination with the Paid Media team and/or vendor, lead the planning, execution and optimization of multi-channel digital advertising campaigns (search, display, social, etc.) that support product goals and align with audience behaviors and funnel stages.

Analyze campaign performance to guide real-time adjustments, future media planning, and broader cross-channel strategy integration.

Other duties as assigned.

\#LI-Hybrid

REQUIREMENTS:

Requires a bachelor’s degree in communications, marketing, or related area (or through equivalent work experience), plus a minimum of six years related work experience.

Required skills for success include:

+ Attention to detail.

+ Highly proficient with HubSpot or digital marketing automation tools.

+ Relevant experience with guiding business principles of Revenue, Profit, Sales goals, Product Strategy, etc.

+ Proven communication skills in articulating ideas, collaborating with colleagues, and giving and receiving feedback.

+ Comfort working in a fast-paced, deadline-driven environment.

+ HubSpot certification (preferred)

At the AAFP we are committed to diversity and creating an inclusive environment for all employees.

We are proud to be an Equal Opportunity Employer. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, color, age, ethnic or national origin, gender, sexual orientation, gender identity/expression, pregnancy, marital status, religion, physical or mental disability, military/veteran status, or any other protected status.

EEO** **Employer/Vets/Disabled

For the Hearing Impaired our TTY number is: (913) 906-6333

We thank all respondents for their interest in AAFP.

Interested in this position? Apply on-line and create a personal candidate account!

**Current Employees of AAFP** - Please use the internal careers portal to apply for positions.