• FLEX Senior Director, Marketing Intelligence

    Marriott (Bethesda, MD)


    Additional Information

    **Job Number** 25128646

    **Job Category** Sales & Marketing

    **Location** Marriott International HQ, 7750 Wisconsin Avenue, Bethesda, Maryland, United States, 20814VIEW ON MAP (https://www.google.com/maps?q=Marriott%20International%20HQ%2C%207750%20Wisconsin%20Avenue%2C%20Bethesda%2C%20Maryland%2C%20United%20States%2C%2020814)

    **Schedule** Full Time

    **Located Remotely?** Y

    **Position Type** Management

     

    This is a temporary position.

    Job Summary:

    The Senior Director, Marketing Intelligence is responsible for developing and executing analytics to drive business and customer value. Key areas include:

     

    + Marketing mix optimization

    + Personalization measurement

    + Omnichannel lifecycle analytics

    + Website merchandising analytics

     

    This role involves strategic leadership, hands-on project development, and team guidance within the SBID (Strategy, Business Intelligence & Data) – Topline Intelligence team.

    Candidate Profile:** **Required Education & Experience:

    + Bachelor’s or advanced degree in a quantitative field (e.g., statistics, engineering, mathematics)

    + 8+ years in analytics, marketing strategy, or consulting

    + Strong communication and analytical skills

    + Experience with:

    + SQL, R, Python

    + Tableau

    + Git, Jira

    + MS Office (PowerPoint, Word, Excel)

    + Team leadership experience

    Preferred Education & Experience:

    + MBA or advanced degree in related fields

    + Experience with:

    + Data mining and visualization

    + Digital marketing, attribution, CRM

    + Marketing mix models, customer segmentation

    + Martech and privacy (e.g., cookie tracking, clean rooms)

    + Presenting to senior executives

    + Mentoring analytics teams

    + B2C environments and A/B testing

    + Platforms like Google, Facebook, Adobe Campaign, GA 360

    Core Responsibilities:

    + Align with Global Marketing priorities

    + Lead analytics projects with internal and external teams

    + Develop measurement models (e.g., attribution, media mix)

    + Promote testing and optimization culture

    + Translate business questions into analytics

    + Build scalable infrastructure for marketing analytics

    + Collaborate across analytics, CRM, IT, and data teams

    Leadership & Management Competencies:

    + Communication, vision alignment, change management

    + Problem-solving, decision-making, strategic planning

    + Team building, execution, results orientation

    + Customer relationships, global mindset, partnerships

    + Talent development, organizational capability

    + Business acumen, continuous learning, strategy knowledge

     

    The pay range for this position is $68.07 to $109.38 per hour.

     

    **Washington Applicants Only:** Employees will accrue 0.0334 PTO balance for every hour worked and eligible to receive minimum of 9 holidays annually.

     

    FLEX opportunities offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave, 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts. Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others.

     

    Marriott HQ is committed to a hybrid work environment that enables associates to Be connected. Headquarters-based positions are considered hybrid, for candidates within a commuting distance to Bethesda, MD; candidates outside of commuting distance to Bethesda, MD will be considered for Remote positions.

     

    The application deadline for this position is 40 days after the date of this posting, August 7, 2025.

     

    _At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates.  We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law._

     

    Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. **Be** where you can do your best work,​ **begin** your purpose, **belong** to an amazing global​ team, and **become** the best version of you.