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Director of Sales

IHG Luxury + Lifestyle Managed Hotels

IHG Luxury + Lifestyle Managed Hotels is seeking a qualified, experienced, results-driven candidate for the position of Director of Sales. This position will report to the Director, Sales Tiered Services.

The Director is a strategic leader responsible for driving revenue growth, optimizing marketing initiatives, and providing interim leadership during periods of transition, expansion, or restructuring. This role is ideal for a seasoned executive who thrives in fast-paced environments and can quickly assess, strategize, and execute sales and marketing plans to stabilize and elevate performance.

This role also requires an understanding of Luxury Sales. This position will be responsible for identifying, developing, and maintaining accounts to drive revenue and market share growth within the luxury consortia segment for the IHG Luxury + Lifestyle managed hotels. You will work with each participating hotel within Tiered Services to grow each property’s luxury segment revenue goals and manage customers’ day-to-day needs while identifying viable opportunities for deliberate initiatives designed to improve operational and financial performance.

Key Responsibilities:

Leadership:

+ Provide hands-on leadership during vacancies, transitions, or new openings.

+ Conduct operational assessments and implement performance improvement plans.

+ Train and mentor sales and marketing teams to ensure continuity and excellence.

+ Deliver regular performance updates to regional and corporate leadership with clear KPIs.

+ Sales Strategy & Execution:

+ Lead and manage all sales efforts across group, negotiated, luxury sales, and catering segments.

+ Utilize IHG systems such as Merlin, Concerto, Amadeus and Salesforce to manage performance and reporting.

+ Analyze STR reports, market trends, and business mix to optimize pricing and positioning.

+ Build and maintain relationships with key accounts, travel planners, and corporate clients.

+ Oversee RFP responses, contract negotiations, and revenue-driving initiatives.

Marketing & Brand Compliance:

+ Execute property-level marketing plans aligned with IHG brand standards and global campaigns.

+ Collaborate with IHG’s digital marketing and loyalty teams to enhance online presence and leverage IHG One Rewards.

+ Manage local promotions, partnerships, and community engagement to boost visibility and bookings.

+ Ensure brand consistency across all guest touchpoints and marketing channels.

Qualifications:

+ Bachelor’s degree in Hospitality, Business, Marketing, or related field

+ 8+ years of progressive hotel sales and marketing experience, including leadership roles.

+ Strong understanding of revenue management, distribution, and loyalty strategies.

Skills

+ Ability to travel frequently and adapt quickly to different property cultures and markets.

+ Proven successful selling and negotiation skills with multi property experience.

+ Possess excellent organization, project management, presentation, and verbal and written communication skills

+ Proficiency in IHG tools: Merlin, Concerto, Amadeus Agency + Demand 360, Delphi, Salesforce, Meeting Broker, PowerPoint, Opera and Brand.com platforms.

Ability to work independently and deliver results under tight timelines

What We Offer

From a competitive salary that rewards all your hard work to a wide range of benefits designed to help you live your best work life, impressive room discounts, and some of the best training in the business.

Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.

IHG gives every member of the team the room they need to belong, grow, and make a difference in a collaborative environment. We know that to work well we need to feel well – both inside and outside of work – and through our myWellbeing framework we are committed to supporting wellbeing in your health, lifestyle, and workplace.

The salary range for this role is $100,000 – $120,000.

We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and many other benefits for eligible employees.

So join us – you’ll become part of an ever-growing global family.

At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG.

Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.

We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.

We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.

Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.

Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.

**Important information** :

+ The salary range listed is the lowest to highest pay scale we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.

+ No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particular employee remain in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

+ If you require reasonable accommodation during the application process, please click here .

+ IHG does not accept applications, inquiries, or unsolicited CVs/resumes from staffing or recruiting agencies. Please click here for our agency policy.

+ If you are a resident of or applying to a job opening in the State of Washington, please click here to read about applicable benefits.

At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. We firmly believe that all our colleagues deserve to be treated equally and have the same opportunities to develop and grow their skills within our business and provide equal employment opportunities to all applicants and colleagues without regard to an individual's, race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.