"Alerted.org

Description

About the job

**The Estée Lauder Companies Inc.** is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.

What You’ll Do

The Associate, eMerchandising, Retailer.com will be responsible for the execution and analysis of site merchandising efforts on our retailer.com business. The Associate will focus on optimization and management of our digital content & assets, while driving seamless delivery and implementation to retailer.com accounts. This includes imagery, video, keywords, copy, and product tags. He/she will also leverage data and consumer insights to inform site recommendations and decisions, including the ability to translate complex data into actions and improvements. The Associate will share and socialize successful insights and tactics learned through merchandising efforts and partner closely with internal teams to drive online growth and testing opportunities.

Roles and Responsibilities

Digital Asset and Product Page Management

+ Identify new areas of opportunity across site merchandising (may included product page imagery, enhanced content, landing page content, site merch placements, brand page design, taxonomy, etc.)

+ Regular management and monitoring of Product Detail Page (PDP) content including titles, text, photos, video, content quality, etc. in centralized DAM (Digital Asset Management) and PIM (Product Information Management) tools.

+ Conduct audits of retailer.com sites to identify beauty trends, competitor insights, and opportunities for best-in-class merchandising

+ Communicate with brands to coordinate asset delivery and ensure their most updated assets are uploaded and optimized on retailer.com sites

+ Provide frequent feedback on performance and guidance to Brands / Digital Creative to drive convergence of assets between brand equity and product performance

+ Publish eMerchandising guidelines in partnership with retailers and cross-functional team to ensure ELC brands remain ahead of competition and site changes

AB Testing

+ AB testing of creative assets (copy, product, videos) provided by Brands, Digital Creative to maximize product visibility and conversion

+ Work with brands to develop test and optimize site content to maximize visibility and conversion

+ Analyze test results and build case studies and codify learnings across brands

+ Continuously monitor impact of implementation, and identify new insights

+ Critical to demonstrate curiosity and mindset for ongoing optimization

KPI Analysis & Optimization

+ Leverage merchandising tools to increase ELC share-of-voice, maximize conversion, decrease bounce rate, and improve retention

+ Partner cross-functionally to ensure merchandising strategy is cohesive with brand marketing and retailer media goals & KPIs

+ Identify and align key performance indicators to measure business performance across retailer.com and the different business levers (e.g., marketing, supply chain and merchandising)

Stakeholder Management

+ Serve as a key point of contact for retailer.com eMerchandising performance queries

Present performance, trends, and opportunities to internal stakeholders and retailer.com partners

Digital Asset and Product Page Management

+ Identify new areas of opportunity across site merchandising (may included product page imagery, enhanced content, landing page content, site merch placements, brand page design, taxonomy, etc.)

+ Regular management and monitoring of Product Detail Page (PDP) content including titles, text, photos, video, content quality, etc. in centralized DAM (Digital Asset Management) and PIM (Product Information Management) tools.

+ Conduct audits of retailer.com sites to identify beauty trends, competitor insights, and opportunities for best-in-class merchandising

+ Communicate with brands to coordinate asset delivery and ensure their most updated assets are uploaded and optimized on retailer.com sites

+ Provide frequent feedback on performance and guidance to Brands / Digital Creative to drive convergence of assets between brand equity and product performance

+ Publish eMerchandising guidelines in partnership with retailers and cross-functional team to ensure ELC brands remain ahead of competition and site changes

AB Testing

+ AB testing of creative assets (copy, product, videos) provided by Brands, Digital Creative to maximize product visibility and conversion

+ Work with brands to develop test and optimize site content to maximize visibility and conversion

+ Analyze test results and build case studies and codify learnings across brands

+ Continuously monitor impact of implementation, and identify new insights

+ Critical to demonstrate curiosity and mindset for ongoing optimization

KPI Analysis & Optimization

+ Leverage merchandising tools to increase ELC share-of-voice, maximize conversion, decrease bounce rate, and improve retention

+ Partner cross-functionally to ensure merchandising strategy is cohesive with brand marketing and retailer media goals & KPIs

+ Identify and align key performance indicators to measure business performance across retailer.com and the different business levers (e.g., marketing, supply chain and merchandising)

Stakeholder Management

+ Serve as a key point of contact for retailer.com eMerchandising performance queries

Present performance, trends, and opportunities to internal stakeholders and retailer.com partners

Digital Asset and Product Page Management

+ Identify new areas of opportunity across site merchandising (may included product page imagery, enhanced content, landing page content, site merch placements, brand page design, taxonomy, etc.)

+ Regular management and monitoring of Product Detail Page (PDP) content including titles, text, photos, video, content quality, etc. in centralized DAM (Digital Asset Management) and PIM (Product Information Management) tools.

+ Conduct audits of retailer.com sites to identify beauty trends, competitor insights, and opportunities for best-in-class merchandising

+ Communicate with brands to coordinate asset delivery and ensure their most updated assets are uploaded and optimized on retailer.com sites

+ Provide frequent feedback on performance and guidance to Brands / Digital Creative to drive convergence of assets between brand equity and product performance

+ Publish eMerchandising guidelines in partnership with retailers and cross-functional team to ensure ELC brands remain ahead of competition and site changes

AB Testing

+ AB testing of creative assets (copy, product, videos) provided by Brands, Digital Creative to maximize product visibility and conversion

+ Work with brands to develop test and optimize site content to maximize visibility and conversion

+ Analyze test results and build case studies and codify learnings across brands

+ Continuously monitor impact of implementation, and identify new insights

+ Critical to demonstrate curiosity and mindset for ongoing optimization

KPI Analysis & Optimization

+ Leverage merchandising tools to increase ELC share-of-voice, maximize conversion, decrease bounce rate, and improve retention

+ Partner cross-functionally to ensure merchandising strategy is cohesive with brand marketing and retailer media goals & KPIs

+ Identify and align key performance indicators to measure business performance across retailer.com and the different business levers (e.g., marketing, supply chain and merchandising)

Stakeholder Management

+ Serve as a key point of contact for retailer.com eMerchandising performance queries

Present performance, trends, and opportunities to internal stakeholders and retailer.com partners

Qualifications

+ Demonstrated success in strategically identifying site enhancements and opportunities

+ 2-3 years of work experience in business Consulting, Strategy, Digital Marketing or eCommerce (business analysis or consulting experience in the context of ecommerce is highly preferred)

+ Proven experience interfacing with technology teams to develop site improvements; must have ability to build and foster collaborative relationships with product, engineering, and data science partners

+ Familarity with CMS or digital asset management platforms such as Adobe DAM or inRiver

+ General understanding of SQL

+ Demonstrated experience understanding the priorities of different stakeholder groups and balancing conflicting interests

+ Outstanding communication skills with focus on data-driven communication

+ Ability to build strong cross-functional relationships and work across cross-functional teams

+ Understanding of internal reporting systems (e.g., Tableau, Looker) with ability to generate impactful reports

+ Self-motivated; Ability to proactively identify and solve problems without direction

+ Excellent presentation skills with keen ability to tell powerful stories

Equal Opportunity Employer

It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact [email protected].